<p>&nbsp;</p><p>&nbsp;</p><p>The United States is in the midst of a growing obesity epidemic.&nbsp; Proven by the fact that we spend $210 billion annually on medical costs to fight adult obesity. The need for a healthier lifestyle has driven more people to improve their fitness, diet and overall well-being. As a result, $25 billion is spent annually on health and fitness clubs, and 6.3 million Americans will spend $7 billion on a personal trainer. Top fitness trends for 2013 are increased demand for fitness trainers, group training, and fitness programs designed to reduce obesity. These trends are driving innovation and the growth of fitness applications and wearable fitness tracking devices. By 2016,there will be over 300 million fitness devices, 1 billion health and fitness apps downloaded annually grossing over $400 million in revenue. As health and fitness awareness grows from the White House (MoveOn.org) to Main Street, Addaero is positioned to be the glue that connects fitness data to individuals, groups and coaches.</p><p><strong>Problem</strong></p><p>Fitness and weight loss is more productive with peer, group or coach interaction coupled with the ability to track and analyze the results. The web application market for health and fitness is fragmented and there are no solutions that can give a coach a comprehensive tool to effectively coach an individual or group of athletes or for an athlete to self-coach. (Addaero defines an athlete as anyone engaged in results based physical activity) Athletes use fitness tracking devices and applications to create and store data across multiple websites. This results in a duplication of data and prohibits the data from being accessed and analyzed in a unified view. Athletes also connect through traditional social networking, yet there is no viable fitness application that allows athletes to engage in meaningful peer, group or coach engagement.</p><p><strong>Addaero Solution</strong></p><p>Addaero is a web application used by athletes and coaches engaged in all levels of fitness to improve the training, weight loss, and fitness experience. Addaero ameliorates the process with data aggregation, social engagement and individual, group, and self-coaching. The athlete has a holistic view of their fitness results by pulling the data from multiple sources in to a unified view. The athlete engages in meaningful peer, group and coaching interaction using one-to-one and one-to-many relationships with Addaero and non-Addaero users.</p>