Facebook is definitely the social platform that you should prioritize in your marketing strategy. With more than one billion users, leaving this social media platform behind would be a mistake that your competitors will not make.
Every new Facebook page always starts small. When you’re just getting started, having new fans can seem nearly impossible. But the truth is that with a well thought out plan it is entirely within your reach.
What to do before sharing your Facebook Page
Your Facebook page is all brand new and beautiful. You are ready to share it with the whole world and entertain passionate conversations with your future multitude of fans.
First, start by choosing a recognizable profile picture.
Then, fill in the different sections of your profile: about you, URL, short description and long description, be as honest as possible and use keywords related to what you offer!
Publish your first post (link, photos or videos) without forgetting that the visual contents create more engagement.
Promote your Facebook page on your website
Facebook offers social plugins and widgets that you can add to your website to allow your visitors to like and share your page. You've probably already seen this feature when you're surfing the web.
One of the most popular and effective plugins is the Facebook Page Plugin. It lets you easily embed and promote any Facebook Page on your website. Just like on Facebook, your visitors can like and share your website page.
Promote your Facebook page in your email signature
How many emails do you send per day? What if in all these emails you add a link to your Facebook page? This is probably the most visible way to promote your page without a lot of effort or coding! Modify your e-mail signature and add a call to action and a link to your page.
Organize a contest
Facebook contests are an easy way to engage Facebook likes and convert them into email signups by enticing them with a prize. You can even create a custom cover photo on your Facebook page promoting your contest with an arrow pointing down to the page.
Invite your friends to your Facebook Page
Building an audience on Facebook starts with inviting the people you already know to like your page. Facebook gives you the ability to easily notify your different Facebook friends of the existence of your page. You want to invite people that are most likely to be interested in your cause. You can use the invite tool to send invitations directly through Facebook.
Reach outside your network using ads
If you have some budget to work with, you may want to consider using Facebook Ads to reach out to new people who might be interested in your page. You can promote a post or send an ad to people based on different segmentation. Use the targeting tool to direct your posts to the people who are most likely to be interested in your products or services.
Start now! Think of where you'd be today, thousands of fans, daily interactions and engagement, fantastic promotions and contests with dozens of rewarded and forever loyal fans.
