Why Do Entrepreneurs Love Boulder?

Written by Bill Brady
Published on Dec. 04, 2013
Why Do Entrepreneurs Love Boulder?

 

Answer: clean air, clean living and lots of cash to invest.

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Read the Full Article Here on Inc & View Slides of Boulder's Entrepreneurial Timeline

We had barely started our tour of the Chautauqua, Boulder's verdant 19th-century park, when my guide for the morning, local historian Carol Taylor, handed me the packet with the "cautionary tales." They were photocopied news articles, all from national publications, all featuring Boulder and all written--in Taylor's mind, anyway--by superficial out-of-towner nincompoops. "Namaste and Pass the Naan," read one's subhead. "You will be hard-pressed to find one person here, including your 85-year-old grandmother, without a six-pack," read another. Over four decades, as Taylor's packet meant to show, writers had missed the town for the lovely trees (and bike paths and mountain views)--unfairly reducing Boulder to a playground where smug eco-liberals puffed legalized marijuana and compared triathlon times.

"We're so much more complex than that," Taylor said. She gave me a gentle, pleading look. "Don't just go back and write that everyone rides their bikes everywhere."

Out from the gleaming sunlight, a Lycra-clad cyclist whizzed majestically by.

Let me just say, it's hard to keep a straight face when touring this idyllic mountain city--and interviewing its start-up founders and venture capitalists, its coffee-shop denizens and microbrew cognoscenti. It's so tempting to linger on the glorious hippie mane of the organic peanut butter CEO, or quote the impossibly outdoorsy venture capitalist ("I only invest in companies I can ride my mountain bike to!"). But I don't want to be unfair or stoop to caricature. It's not as if they were handing out free joints to everybody on Pearl Street, the city's main drag, on the day I arrived. (No, that was two days earlier. The event was called the Boulder Flood Relief Joint Giveaway.)

But easy as Boulder may be to mock, the city is impossible to dismiss. Boulder is an entrepreneurial powerhouse like no other. In 2010, the city had six times more high-tech start-ups per capita than the nation's average, according to an August 2013 study by the Kauffman Foundation--and twice as many 
per capita as runner-up San Jose-Sunnyvale in California. This vibrant culture has given Boulder a prosperous economy: Without the help of oil, natural gas, or any monolithic industry, Boulder County (population 300,000) ranks among the top 20 most productive metro areas in terms of GDP. Unemployment is 5.4 percent--almost two points below the national average and a full point below the Federal Reserve's goal for the nation. It is the home to a start-up incubator, Techstars, and a healthy venture capitalist community.

Boulder as start-up haven is not a new development, either. Since 1960, it has quietly nurtured nascent industries, including natural foods, computer storage, biotech, and now Internet companies. It's the original home of Ball Aerospace (one of the first NASA contractors), herbal tea pioneer Celestial Seasonings, StorageTek (later acquired by Sun Microsystems for $4.1 billion), and the biochemistry lab that led to Amgen.

But Boulder wasn't always so affluent, so collegiate, so pretty. The history of Boulder, the start-up haven, is a fascinating story of a community that built itself from scratch through a combination of individual effort, shared sacrifice, and counterintuitive choices (not to mention a near-constant urge to skip out of the office and get outdoors). Its success is a very specific, and in some ways limited, way of fostering a local economy. But it offers an unexpected solution to how cities all over the U.S. could make themselves a welcoming spot for start-ups.

When city fathers first laid out Boulder, the city was dry, barren, and unremarkable--a two-mile stretch of road at the mouth of Boulder Canyon that served as one of several mining-supply depots following the 1859 Colorado gold rush. Wrote Isabella Bird, a British travel writer, in an 1879 book: "Boulder is a hideous collection of framed houses on the burning plain."

But a streak of exceptionalism ran through Boulderites. They displayed a deep commitment to city beautification and education. In 1877, just six years after Boulder officially incorporated, citizens persuaded the state legislature to make it home to Colorado's first public university; 104 families donated land and money to build the campus. In 1889, the citizens voted to issue a $20,000 bond to build the Chautauqua, a place where visiting Texas schoolteachers could hike, picnic, and listen to lectures--a sort of bucolic TED Conference of the time.

 

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