Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights.

In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create custom reports and goal funnels for your website (whether it's a personal project or for your organization). You'll gain the skills and know-how to increase the quality of the data you collect and conduct tests to improve conversion rates. By the end of this bootcamp you'll be a more effective and data-driven marketer, helping you maximize success.

Takeaways
Set concrete goals and KPIs that align with your site's mission
Know how to track goals and gain insights from reports
Use the information from Google Analytics to improve conversions and UX
Additional tools and resources to improve your reporting efforts

Preparation
This bootcamp is designed for anyone who has a basic understanding of Google Analytics and wants to learn how to take full advantage of the powerful analytics tool.

You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This course will occur completely online using Zoom and Slack.
Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.