Building a Data Pipeline: A Single Source of Truth for Marketing Analysis
Organized By
General Assembly
Thu
Feb 6
Feb 6
06:00 PM - 08:00 PM
Big Data
Data Science
Marketing
Description
Is your marketing data currently under the control of multiple vendors and platforms? Do you have to cobble together siloed data and reporting tools to answer questions about marketing ROI and your customer’s journey? It’s time to take control!
Cloud databases and low-code/no-code data management tools have made it possible for marketers to build data pipelines without a big investment in hardware, software, and custom development. In this workshop, we will walk through each of the steps from gathering Facebook, Google Ads, Google Search Console and Analytics data to populating a Google BigQuery database. The session will be packed with tips and tools, and there will be time, in the end, to dive into your specific data needs and challenges.