About This Workshop

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

Takeaways

• In-depth understanding of how Google Analytics can improve the student’s web business.

• Gain an in-depth understanding of how web analytics relates to business KPIs.

• Learn how lean analytics applies to web analytics through smarter reporting.

• Learn how to use the analytics tools for faster actionable insights.

• Learn how to tag marketing campaigns so they can be tracked in Google Analytics.

• Learn how Google Analytics Remarketing Lists can power your online advertising.

Preparation

• Please bring a laptop computer to class (a Windows PC or MacBook)

• Have access to your Google / Universal Analytics

• Optional: Having access to webmaster tools and / or Google AdWords

About the Instructor

Kristy LaPlante

Founder + Consultant, Insight DCS

Kristy LaPlante is a senior digital marketing leader specializing in cross-channel digital media planning and strategy. She's worked directly with numerous industries including Retail, CPG, Travel, Media, Entertainment, Finance, Healthcare, and Non-profits. Kristy is currently an independent consultant and Founder of Insight DCS, LLC and has worked with iconic global brands including Pepsi, Unilever, Samsung, Nestle, Disney, Nordstrom, Nike, Starbucks and more. She received a Bachelor of Science degree from Ithaca College and a dual MBA and MS degree in marketing from the University of Colorado at Denver. She was recently named one of LuxuryDaily Magazine's "Top 25 Marketing Women to Watch" list and when she isn't teaching at GA, stays busy exploring the mountains with her pup, Lola.