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How we consume content has changed over the years, yet most businesses aren't adapting their content strategy to reflect this.

Join General Assembly and McLernon & Co. for an expert panel and learn how you should be thinking about content creation to be successful in 2019 and beyond.

Content strategists work with marketing, editorial, user experience, social media and design teams on how to produce the best content for a brand (or independent publishers’) goals.

Content strategy is a component of a digital strategy that focuses on how, why, where, and when you should create and share content.

During this presentation, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about the tools and methods needed for implementing a successful content strategy.