[video:https://youtu.be/BSczuIAv3kE align:center autoplay:0]

Why not just put “contains GMO” on the box? That’s what consumer activist group, Just Label It and Denver based production company, Lumenati, want to know.

Consumers have the right to know what goes into their food. Moreover, studies show that they want to know. Legislation is hitting the senate this week proposing to put QR codes on products that contain GMO’s. Sure, this is one way for consumers to eventually find out what’s in their food, but why the extra steps? In response, Lumenati teamed up with Just Label It and Gwyneth Paltrow to demonstrate that food labels are much more effective without technological gimmicks.

Watch the spot and take action at justlabelit.org.

Production Company: Lumenati
Executive Producer: Gary Hirshberg
Producer: Gavin Anstey
Director: Ryan Simpson
Director of Photography: Brad Conner
Line Producer: Jessica Trimarco
Sound Design: Connor Birch
Music: Jack Johnson/Brushfire Records