Content Marketing Manager
Greater Denver Area
2 days ago
Work alongside internal partners to develop a content marketing strategy and editorial plan that aligns with and supports business objectives.
Integrate content programs with brand campaigns as well as identify and develop audience-specific content.
Develop and monitor editorial governance standards for brand voice, style, and tone; craft, edit, and proofread content before delivery.
Oversee the editorial calendar and content development projects.
Provide direction and feedback to designers, writers, and third-party business partners.
Manage digital content hubs, social media channels, and email / newsletter distributions.
Organize content to align with search engine optimization, content categorization and structure, and distribution best practices.
Refresh and/or add new content to improve channel engagement.
Track content marketing initiatives with a focus on traffic, engagement, and lead generation.
Communicate program approaches and results to partners, including executives; gather feedback from external and internal partners.