Digital Marketing Specialist
Greater Denver Area
Assist in driving execution of marketing initiatives by working with agencies and in-house marketing team to manage deliverables, optimizations and results for each campaign.
Assist senior marketing team members on different projects, from initial concepts to execution, including creative briefs, campaign setup, testing, trafficking and tagging for digital channels (digital advertising, SEO, email marketing).
Track, evaluate, and measure effectiveness and efficiency of key marketing programs, making recommendations for continuous improvements to achieve marketing goals.
Work seamlessly with other central teams including product, content, inside sales and others to identify key requirements and leverage assets that will assist in driving growth.
Pull key business tracking metrics and apply learnings and understandings for readouts monthly with senior management.
Assist with regular digital assessments of competitor’s digital assets and strategies.