Colorado Tech Jobs and Startup Jobs

3

Digital Marketing Manager

LogRhythm
Greater Boulder Area
9 hours ago
The successful candidate will think and act both strategically and tactically. He or she will be responsible for optimizing ROI by segmenting audiences, determining the appropriate program mix, conducting A/B tests, and forecasting and reporting on the impact of demand generation. This role will be responsible for optimizing organic and paid lead conversion and overseeing/optimizing a robust annual digital marketing budget.

Email Marketing Manager

Pocket Outdoor Media
Greater Boulder Area
1 week ago
Pocket Outdoor Media is looking for an innovative, energetic, and extremely organized Email Marketing Manager to handle a wide variety of email/newsletter duties. This position is responsible for the overall management of Pocket Outdoor Media’s email campaigns, including maintaining the email database, growing/managing engagement strategies, and finding ways to improve our reach and effectiveness. This is a full-time Boulder-based position working our of our Boulder, CO, office.

Director of Demand Generation

Signpost
Greater Denver Area
2 weeks ago
+40
Collaborate closely with the VP Marketing and SVP Revenue on the broader marketing strategy to build a robust pipeline of MQLs and SQLs. Develop methods to track and evaluate the performance of marketing campaigns & lead scoring. This includes data collection, real-time interpretation of results, best practices and processes, and scalable systems.  Create optimization strategies for cold email outreach, nurture streams, segmentation, and data enhancement.  Develop customized landing pages and optimize funnel testing to continuously improve conversion. Create compelling emails and newsletters segmented to specific audiences. Know what makes a great email, which partners/programs handle compliance, how to handle massive and frequent pushes, and which technologies to employ. Develop a deep understanding of buyers, pain points, value propositions and driving marketing campaigns that resonate with our target audience. Evaluate and implement marketing technology tools to streamline marketing processes and improve performance.  Define targets and metrics to measure success for all growth initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue.

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