Marketing Operations Manager
Greater Denver Area
As a Marketing Operations Manager, you'll be bringing your 3+ years of experience running B2B lead generation programs, measuring their success and optimizing results. You should have passion for analytics and record of using data to improve business decisions. Success in this role will be measured in terms of demand generation, opportunity development, and ability to measure and optimize marketing investments. You'll bring an eye for detail and experience with content marketing, lead processes and lead nurturing in Marketo and Salesforce.com. This is an opportunity to collaborate with Sales to ensure effective lead hand-off and to continuously improve lead scoring and conversion. We count on Marketing to coordinate with the content creation team to focus efforts on topics and media types proven to be most engaging. You'll plan, test, and manage the execution of integrated marketing campaigns – leverage tactics across all available channels, including email, online/PPC, webinars, trade shows, content syndication, social media, etc. to engage prospects in Marketo.