Director of Customer Lifecycle Marketing
Greater Denver Area
6 hours ago
Maximize our customers' return on their investment in RingCentral solutions by enabling them to utilize all the benefits of being a RingCentral customer.
Own the strategy, development, and execution of targeted marketing programs to increase app and feature adoption.
Take a holistic view of the customer journey to drive automated activation, nurture, and growth initiatives to improve retention and reduce churn.
Develop programs for customer success teams to increase customer engagement and loyalty.
Own automated dashboards to measure and report on campaign progress and effectiveness.
Analyze project performance, derive insights, and recommend actions to continuously improve performance.
Evaluate, modify and/or scrap existing tools and process to build a world-class tech stack and "engine" to level up the team's impact to the business.
Lead and influence a cross-functional teams consisting of sales, marketing, customer success and product.
Regularly present to internal leaders on strategy and program experience.