Director of Demand Generation
Greater Denver Area
2 weeks ago
Collaborate closely with the VP Marketing and SVP Revenue on the broader marketing strategy to build a robust pipeline of MQLs and SQLs.
Develop methods to track and evaluate the performance of marketing campaigns & lead scoring. This includes data collection, real-time interpretation of results, best practices and processes, and scalable systems.
Create optimization strategies for cold email outreach, nurture streams, segmentation, and data enhancement.
Develop customized landing pages and optimize funnel testing to continuously improve conversion.
Create compelling emails and newsletters segmented to specific audiences. Know what makes a great email, which partners/programs handle compliance, how to handle massive and frequent pushes, and which technologies to employ.
Develop a deep understanding of buyers, pain points, value propositions and driving marketing campaigns that resonate with our target audience.
Evaluate and implement marketing technology tools to streamline marketing processes and improve performance.
Define targets and metrics to measure success for all growth initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue.