Media Marketing Manager - Sling
Greater Denver Area
2 weeks ago
While a great number of our users are currently targeted with BAU tactics on a mobile device, it should come as no surprise that the % of impressions available to advertisers continues to shift to mobile. There are many new ways to target mobile users ranging from new ad networks focused on product categories (gaming, native apps, etc) while paired with additional and more convenient ways to pay (Apple Pay, Venmo, etc.). To remain competitive in the advertising space, we need to move a significant amount of both marketing dollars and technology to support this shift, and we’re behind. 2019 represents an aggressive test and learn period.
In addition to advertising on these mobile-centric platforms and utilizing their connected payment methods, this position also leads Sling Marketing’s ‘mobile-first’ initiative, or strategies that give mobile the priority it deserves. Too many times we design for desktop users given our corporate environment and then try to retrofit mobile into the process. Mobile heuristics require a unique design, flow and priority within the organization.