Sr. Sales Planner, UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Sales Planner, UGG
Reports to: Manager, Sales & Business Analysis

Location: Remote - US*

*Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington 

The Role

The Senior Sales Planner is a strategic partner and analytical powerhouse responsible for guiding the future of UGG North America across multiple channels. Your work ensures healthy, sustainable growth—for both Deckers and our wholesale partners—through deep marketplace analytics, insightful sales planning, and cross-functional influence.

You will gather, interpret, and translate sell-through performance into strategic recommendations, identifying risks and opportunities that directly impact the brand’s trajectory. Success in this role requires strong collaboration with Merchandising, Sales, Finance, Product, Demand Planning, and Supply Planning teams—and a genuine passion for understanding consumers and the marketplace.

If you love turning complex data into compelling stories, influencing decisions across the business, and helping shape the future of a globally beloved brand, this role is for you.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead and advise long-term sales planning in partnership with Sales Leadership, Merchandising, Product, and Planning teams.

• Build category-level plans informed by multi-year trends, retailer inventory positions, and emerging marketplace dynamics.

• Deliver end-of-season insights that shape future lines, partnering with Merchandising to highlight key product learnings.

• Present strategic sales summaries and forecasts in monthly business reviews, helping align teams around shared goals.

• Own the forecasting process—managing forecasting tools, consolidating results, and distilling them into insights for leadership.

• Support Sales Operations & Merchandising with Sales Meetings and seasonal launch planning, including travel and off-site coordination.
   

• Analyze weekly sell-through results for the North America marketplace, identifying trends, patterns, and performance drivers.

• Compare results across retailers, channels, and categories to uncover actionable insights for Sales, Merchandising, DTC Planning, PLM, and Marketing.

• Integrate consumer demographic and psychographic insights to deepen understanding of product performance.

• Conduct scenario planning that highlights forward-looking risks and opportunities for the marketplace and brand.
   

• Innovate and elevate reporting tools, processes, and systems to improve visibility and drive better business decisions.

• Lead cross-functional projects that enhance data clarity and streamline decision-making for Sales, Sales Operations, and Merchandising.

• Develop more connected, omni-focused reporting that captures the full picture of the North America marketplace.

• Support seasonal launch logistics, ensuring flawless execution that sets teams up for success.

Who You Are

You thrive at the intersection of analysis, strategy, and storytelling. You are naturally curious, collaborative, and proactive—always looking for patterns, solutions, and possibilities. You’re energized by fast-paced environments, driven by results, and inspired by meaningful work.

You’ll be successful here if you:

• Bring big-picture thinking rooted in strong analytical discipline.

• Communicate insights clearly and confidently.

• Build trust across teams and enjoy influencing through data.

• Understand how retailers, consumers, products, and markets interact.

• Are motivated not just by numbers—but by the impact behind them.
   

Qualifications

• Bachelor’s degree or equivalent experience.

• 4+ years of experience in Sales Planning, Merchandise Planning, or a related wholesale-focused planning role.

• Strong background analyzing sell-through and retail metrics to create actionable recommendations.
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Skills & Competencies

• Strategic & Analytical Thinking

• Advanced Excel and PowerPoint; proficiency in Tableau/Power BI

• Influencing & Collaboration

• Fashion & Market Awareness

• Leadership, Initiative & Creativity

• Strong Communication & Data Storytelling

• Experience supporting cross-functional teams through forecasting, scenario planning, and business reviews.

• Proficiency in Microsoft Excel (including PivotTables) and Tableau; experience managing dashboards and presenting data.

• Proven ability to tell compelling stories with data and influence partners at all levels.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$90,000 - $100,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
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