· Architect and facilitate a user experience that connects like product and content for a rich shopping/browsing experience within your product category
· Own and optimize category pages, feature galleries (aka landing pages), and product pages based on your category strategy to drive both conversion and engagement metrics
· Develop a strong understanding of your category’s customers to influence long-term assortment planning and marketing programs
· Own the site marketing calendar for your category including promotions, product placement, and content
· Utilize data (Google Analytics + other tools) to understand:
· Customer pathing through the site to optimize conversion funnel
· Customer engagement with varied forms of site content
· Work cross functionally with:
· GMs to understand category & product strategy and how to illuminate that on site
· Analysts to understand customer site behavior and perform A/B tests
· Photo and design ops for the creation of assets

Basic Qualifications
• Minimum 5+ years of online marketing or merchandising expertise, ecommerce/retail is a plus
• Strong analytical skills including extensive experience with site tools like Google Analytics, Optimizely (A/B Testing), CrazyEgg (click mapping), etc.
• Prior experience in merchandising or product marketing
• Creative sensibilities, both design and copywriting
Eligibility Requirements
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States