The SEO/AEO Senior Analyst will enhance online visibility through data-driven strategies, including keyword research, schema implementation, and cross-functional collaboration to optimize customer engagement and conversions.
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you.
In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly
on serving those in the medical industry. With healthcare in our heritage, we soon expanded
to serve high-earning professionals in many
other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.
Today, BHG Financial has firmly established
its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.
Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.
From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.
Who You Are
You are a motivated marketing and analytics professional who is passionate about improving online visibility and discoverability across search and AI platforms. You excel at analyzing data and turning insights into actionable SEO and AEO strategies, and have experience optimizing website content, structure, and performance to drive engagement and conversions. You are a curious, collaborative, and detail-oriented problem-solver, and thrive in a fast-paced environment where you can bridge data, technology, and creativity to help audiences find and engage with your brand.
What You'll Do
- Support the SEO/AEO roadmap by executing on-page, off-page, and technical initiatives that improve visibility in both traditional search and AI-driven platforms.
- Conduct keyword and prompt research to identify emerging opportunities across Google, Bing, and generative AI engines (ChatGPT, Gemini, Perplexity, etc.).
- Manage ongoing schema implementation and validation using SchemaApp (FAQ, Product, Dataset, Review, and Breadcrumb schema).
- Monitor and report on AI visibility and citation share using Profound and other analytics tools.
- Optimize key product and conversion pages for engagement, crawlability, and structured data richness.
- Collaborate cross-functionally with Content, PR, Web, Product, Partnerships, and Analytics teams to ensure unified SEO/AEO strategy execution.
- Partner with agency teams to align priorities, share insights, and ensure deliverables contribute to performance goals.
- Identify and escalate opportunities for content refreshes, internal linking improvements, and crawl efficiency.
- Maintain performance dashboards and contribute to quarterly KPI reporting across visibility, sentiment, and authority metrics.
What You'll Need
- Proficiency with SEO analytics and optimization tools: Google Search Console, Semrush, Screaming Frog, Profound, SchemaApp.
- Solid understanding of structured data (JSON-LD) and validation tools (Google Rich Results Test, Schema.org).
- Familiarity with web analytics platforms (Adobe Analytics, Power BI).
- Working knowledge of HTML, CSS, and basic JavaScript for troubleshooting on-page SEO issues.
- Ability to analyze large datasets to surface actionable SEO and discoverability insights.
- Understanding of AI-driven search trends and how content surfaces in LLM responses.
- Strong command of search intent analysis and mapping keywords/prompts to the customer journey.
- Experience building content briefs or SERP gap analyses to guide content strategy.
- Ability to connect SEO data with business outcomes (traffic, leads, funded amount).
- Curiosity about AI, generative search, and the future of discoverability.
- Excellent written and verbal communication; able to present findings clearly to cross-functional teams.
Life at BHG Financial
At BHG Financial, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG Financial
We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include:
•Medical/Rx/Dental/Vision coverage for employees and their eligible family members
•Competitive PTO and vacation policies
•1 Friday off each month for Wellness Weekends
•Company 401(k) plan with employer contributions after one year
•Company-sponsored training and certification opportunities
•Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
•Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
Top Skills
Adobe Analytics
CSS
Google Search Console
HTML
JavaScript
Power BI
Profound
Schemaapp
Screaming Frog
Semrush
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