Senior Project Manager - Digital Advertising (Remote)

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.

The Senior Project Manager - Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives. As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices.

KEY DUTIES/RESPONSIBILITIES

 Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects,
including marketing technology stack implementations, programmatic advertising platforms, ad
tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases
using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project
scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate
dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure
seamless integration. (25%)

 Digital Advertising Initiatives: Support implementation and optimization of digital advertising
technologies including programmatic platforms, attribution tools, audience management systems,
and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign
workflows, creative asset management, targeting capabilities, and performance measurement
frameworks. Partner with marketing, analytics, and data science teams to deliver projects that
enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech
providers, agencies, and platform partners. (20%)

 Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams,
business owners, and executive sponsors. Deliver clear, concise project communications including
status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment
through sprint reviews, steering committee meetings, and governance sessions. Present project
updates and recommendations to leadership using data visualization and storytelling techniques.
(20%)

 Team Coordination & Resource Management: Coordinate distributed, cross-functional teams
including developers, data engineers, marketing technologists, UX designers, and business
analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies.
Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate
resources based on skill requirements and project priorities. (15%)

 Change Management & Adoption: Partner with business units to ensure smooth implementation
of digital advertising solutions. Develop and execute change management plans including training,
documentation, and communications. Validate that new capabilities are adopted and process
controls are established. Review deliverables to ensure alignment with acceptance criteria and
business objectives. (10%)

 Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile
practices, and digital advertising technology. Contribute to PMO process improvements and
development of reusable templates and frameworks. Provide input to performance reviews for
project team members. (5%)

 Risk & Change Management: Identify, assess, and mitigate project risks and dependencies.
Evaluate scope changes and their impact on timeline, budget, and resources. Present change
requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks,
Assumptions, Issues, Dependencies) and escalate as needed. (5%)

EDUCATION
 Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field;
Master's degree or MBA preferred

EXPERIENCE
 10+ years managing large-scale, cross-functional projects and programs in digital marketing,
advertising technology, or related domains
 Experience supporting digital advertising initiatives such as marketing automation, programmatic
platforms, analytics implementations, or martech stack integrations
 Experience working in an advertising agency is highly preferred, providing insight into the fast-
paced and dynamic nature of the industry
 Consulting experience is strongly preferred, with demonstrated ability to quickly adapt to new
business contexts, build stakeholder relationships, deliver value in client-facing or internal
consulting environments, and manage ambiguity in emerging technology spaces
 Background working with remote and distributed teams
 Proven track record leading multiple systems integration projects through full lifecycle
 Hands-on experience with agile frameworks (Scrum, Kanban, SAFe) and traditional methodologies

KNOWLEDGE/SKILLS/ABILITIES
 Understanding of digital advertising ecosystem including DSPs, SSPs, DMPs, CDPs, ad servers, and
attribution platforms
 Familiarity with marketing technology architectures, APIs, data pipelines, and integration patterns
 Knowledge of data privacy regulations (GDPR, CCPA) and their impact on digital advertising
projects
 Experience with project management tools (Jira, Asana, Monday.com, MS Project, Smartsheet)
 Proficiency with collaboration platforms (Confluence, Miro, Slack, Microsoft Teams)
 Project Management Excellence: Advanced knowledge of PMI, Agile, and hybrid methodologies
with relevant certifications (PMP, CSM, SAFe) preferred
 Strategic Communication: Ability to translate technical concepts for business audiences and
business needs for technical teams
 Influence & Leadership: Proven ability to lead without direct authority and drive consensus across
diverse stakeholders
 Problem Solving: Strong analytical skills with experience in root cause analysis, risk mitigation, and
creative solution development
 Digital Fluency: Comfort working in fast-paced digital environments with evolving technologies
 Continuous Improvement: Knowledge of Lean, Six Sigma, or similar methodologies a plus
 Financial Acumen: Experience with budget management, forecasting, and ROI analysis
 Exceptional organizational abilities with strong attention to detail
 Skilled facilitator capable of running productive meetings and gaining buy-in
 Diplomatic approach to navigating competing priorities and organizational dynamics
 Customer-centric mindset with focus on collaboration and team building
 Adaptable and comfortable with ambiguity in dynamic environments

Base Salary: $130,000-$150,000

Position is eligible for an annual bonus incentive program.

*Applications will be accepted through December 18, 2025, after which the posting will be closed and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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