Senior Panel Manager - Market Research

Job Description:

The Senior Panel Manager - Market Research will build and manage panel/community for market research activities by recruiting, retaining, incentivizing, and partnering with researchers, the members of research panels and communities.

We are looking for an organized and detail-oriented Sr. Panel Manager. You will be responsible for building and managing a panel of participants for our UX research studies. Your role will involve recruiting participants, screening, and maintaining a diverse and engaged panel of users for an extended period to ensure we gather valuable insights to improve our products.

Responsibilities:

• Planning: Own the panel build, management and engagement strategy, ensuring alignment with research objectives and participant experience goals.

• Panel Recruitment: Coordinate with suppliers and field recruiters to verify and recruit participants for panel, through various channels. Run campaigns on internal participant database and lists as well.

• Screening and Selection: Review, build, and optimize screening criteria and ensure recruited participants meet the criteria.

• Panel data Management: Maintain the database of panel members, ensuring their information is up-to-date and accurate.

• Communication: Regularly communicate with panel members to keep them engaged and informed about upcoming studies.

• Scheduling: Coordinate and schedule participants for research sessions, ensuring a smooth and efficient process.

• Incentive Management: Ensure timely and fair distribution of incentives.

• Compliance: Ensure recruitment and research activities comply with relevant privacy and ethical guidelines.

• Collaboration: Work closely with UX researchers and other stakeholders to understand their needs and provide the right participants for their studies.

• Reporting: Track and report on recruitment and panel engagement to inform future strategies. Maintain the panel performance metrics on daily basis.

• Develop and manage campaign literature: Create compelling, professional email content and supporting materials to engage panel members and drive participation in research activities.

• Documentation: Build and maintain accurate records of FAQ guide, recruitment activities, screening criteria, participant communications, incentive distribution, and compliance checks. Ensure all documentation is organized and accessible for audits and internal reviews.

Qualification:

• 5+ years' experience in related field.

• End-to-End hands-on panel management experience.

• Familiarity in managing B2B and B2C panels.

• Familiarity with UX research and methodologies.

• Experience: Experience in participant recruitment, panel management, or a related field.

• Skills: Project management skills. Excellent communication and interpersonal skills.

• Technical Proficiency: Familiarity with panel database management and scheduling tools.

• Attention to Detail: High level of accuracy and attention to detail in managing participant information.

• Problem-Solving: Ability to troubleshoot and resolve issues related to participant recruitment and scheduling.

The annual salary range for this position is ($78,000-$126,500). Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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