Senior Field Marketing Manager - West National

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

The Senior Field Marketing Manager, West National, is responsible for the strategy to build and scale efficient go-to-market plans for enterprise and strategic accounts in the West region of the United States (west of the Mississippi). The role will partner with Sales management and be focused on engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity. The role reports to the Director, Americas Field Marketing, and will also support strong partnerships with the West National sales teams, as well as key stakeholders within the Marketing organization.

• Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools.

• Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering.

• Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience.

• Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities.

• Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments.

• Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs.

• Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption.

• Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans.

• Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget.

• Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact.

• Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption.

• Review and communicate West National regional performance using a data-driven approach.

• Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal).

• Travel up to 25% as needed.

• 6+ years of proven field marketing experience within enterprise software/SaaS.

• Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States.

• Proven track record of generating pipeline and expanding customer accounts.

• Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs.

• Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations.

• Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution.

• Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams.

• Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously.

• Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills.

• Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders.

• Team player with the flexibility to adjust to the dynamic nature of a high-growth organization.

• Account Based Marketing (ABM) experience

• Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo.

• Experience with tools including Splash, Jira, Tableau and Asana a plus.

Belonging isn’t a perk here. It’s the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what’s possible.

We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.