Company Description

The Denver Post, in partnership with Adtaxi, is a full-service media company, reaching more Denver-area adults every day of the week than any other medium in the market. The Denver Post’s diverse portfolio of digital, mobile, print and social media products includes Colorado’s largest daily newspaper, the state’s most-visited news website, DenverPost.com, and the largest network of websites, which includes DailyCamera.com and ColoradoDaily.com.

Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, Adtaxi helps advertisers solve complex marketing challenges with custom, performance-driven solutions.

We are a Facebook Small Business Solutions Partner, a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of our Magellan Optimization Platform.

Job Description

Adtaxi is searching for an experienced SEM Specialist (SMB Accounts) to manage campaigns in AdWords and Google Analytics. Ideal candidates are detail oriented, have an advanced knowledge of AdWords, have experience managing numerous AdWords campaigns and are excited about automation. Good written communication is also a must.

Duties include writing ad copy, bid and budget management, setting up call tracking and communicating with account managers and sales reps through an online ticketing system. We are looking for candidates who will proactively come up with ideas to help us find automated solutions for managing campaigns at scale.

What you will be doing:

• Manage a volume of SMB AdWords accounts

• Create new paid search campaigns utilizing various internal Web-based systems

• Develop keyword lists and ad copy for search campaigns

• Budget management

• Keyword research

• Competitive analysis

• Assess landing pages used in search engine marketing campaigns

• Proactively make campaign and keyword optimization changes as needed

• Monitoring of new trends in Search  and making recommendations to client-facing staff

• Manage automation across list of accounts

• Other duties as assigned 

Qualifications

• You need to be AdWords certified

• 1-2 years of AdWords experience

• Familiarity with Google Analytics or other third party analytics and optimization tools

• Basic Excel skills

• Must have the ability to multi-task and work within firm deadlines

• Candidates must have the ability to interact with all levels of the organization

• Knowledge of HTML and CSS a plus

• Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail