===== About Upserve =====

Upserve is the industry's leading full-service Restaurant Management Platform. In a single platform, Upserve offers the market-leading cloud point of sale for restaurants, actionable analytics, and seamless integration with leading third-party restaurant apps. Thousands of restaurants use Upserve to manage relationships with more than 32 million active diners, and to serve over 23 million meals per month.

Upserve is headquartered in Providence with additional offices in San Francisco, New York City and Denver. We believe that culture is a competitive advantage, and treat it as such -- our values of One Team, Impact, Empathy, Openness, Curiosity and Grit guide our daily actions. Learn more about what that means from our blog - https://upserve.com/inside-upserve - or by following us on Twitter and Instagram (@InsideUpserve).

===== About the role =====

Upserve is looking for an innovative SEM expert to manage all pay-per-click (PPC) marketing activities. The Paid Marketing Manager will report to our Senior Director, Revenue Marketing and will set and execute all paid search campaign strategies on Google, Facebook and Instagram, as well as other search and display marketing engines.

A successful Paid Marketing Manager will effectively manage the paid search budget and work with the SEO team to maximize ROI, drive traffic, and customers. This role can be based in our Providence or New York City offices.

Day to day, this means:

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Track KPIs to assess performance and pinpoint issues including regular reporting and presentations to leadership

- Perform ongoing paid keyword discovery, expansion and optimization

- Optimize copy and landing pages for paid search engine marketing campaigns

- Collaborate with entire marketing organization and suggest and develop new campaigns across multiple channels

- Research and analyze competitor advertising links

- Maintain partnerships with PPC ad platforms and vendors

- Act as internal SEM thought leader and stay abreast on PPC and SEM trends

===== The Right Ingredients =====

The ideal candidate has a desire to apply his or her quantitative background in new and innovative ways to improve Upserve’s paid search strategy as we begin our next growth phase. You are the right person for this role if you have a laser focus on strategizing and executing PPC campaigns that communicate Upserve’s mission, story and products to targeted audiences on the various search and media platforms.

- BS degree in Marketing or a quantitative, test-driven field

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Double Click, Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments, multi-touch attribution, and marketing automation systems

- Working knowledge of HTML, CSS, and JavaScript development and constraints, preferred

- AdWords / Bing certification is a plus

===== Upserve's "Mise En Place" =====Above all else, all Upserve employees are united in our shared passion for the hospitality industry, our product, and the impact we can have on the owners and operators we serve. We have a track record of success, with 100%+ growth in the last 3 years. How do we do it? By providing great value to our customers, and by relentlessly focusing on the details - our Mise En Place (everything in its place).- Our Net Promoter Scores over the last six months are higher than any other SMB software company- Our SaaS 'quick ratio' and LTV to CAC is exceeding 4x, making us leaders in the market- Our newest product features enjoy ~70% weekly active users and nearly 50% daily active users.- Our leadership hails from top companies like OpenTable, TellMe, BrightCove, Microsoft, and McKinsey.- Our Board and Investment Partners include Vista Equity Partners, First Round, and Pritzker. But our focus on excellence doesn't stop there. We offer competitive employee, including the following: - 100% paid medical and dental coverage with the leading provider nation-wide - Unlimited Time Off - our policy is "take the time you need, when you need it" - A "family first" culture, with generous paid parental and caregiver leave - 401(k) with built-in financial advisory services - Quarterly wellness weeks, focused on mental, emotional AND physical health - Catered healthy lunches daily, as well as organic healthy snacks in our office. - On-Site dry cleaning pick-up for those who want it...and a flexible "come dressed" policy for others! - Multiple social clubs, including intramural sport leagues and a monthly "supper club" Last but not least, Upserve is proud to be an Equal Opportunity Employer! Beyond that, we also care deeply about creating a culture of inclusion, and about improving diversity in tech. We believe in being color brave, not color blind, and partner with a number of local organizations working to improve access to the tech industry for underrepresented groups. These include Project Include, Girls Who Code, Providence IntraCity Geeks, #HackPVD, Code.org, PVD Lady Project, and Rosie's Girls to name a few.