Company Information

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Job Description

Strategic Alliances Manager

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.
 
The Opportunity: 

The Strategic Alliances Manager is responsible for the primary oversight and strategic alignment between Marketo and some of Marketo's most strategic alliance partnerships, e.g., Salesforce.com, Microsoft Dynamics, NetSuite, etc. The right candidate will be able to demonstrate a track record of building and managing relationships in complex business partnerships, as well as defining and driving the execution of field programs.
 
 
Responsibilities:

• Identify, plan and execute joint marketing campaigns with Marketo’s key strategic business partners and aligned with Marketo’s business goals and partners’ strategic plans.
• Define and implement appropriate field programs and champion field-to-field collaboration between Marketo and strategic partners
• Produce and manage business cases for partner ecosystems in collaboration with Product Marketing and Product Management
• Support an end-to-end partner marketing operational process, covering campaign design through partner execution. Conduct periodic business reviews with clients and stakeholders.
• Ensure metrics are established and target goals set for all meaningful elements to be measured. Periodically communicate results against metric targets, including lessons learned and success stories.
• Educate partner sales organization to promote and refer net new business to Marketo
• Conduct market analysis and develop understanding of key business issues in potential partner ecosystems or verticals

Required Skills/Experience:

• 5+ years’ experience in experience with a mix of sales, business development and/or alliance management roles in enterprise software.  Past experience at or with one of our strategic partners is highly desired.
• Direct sales experience is highly preferred, although this is not a quota carrying role
• Domain knowledge in 2 of the following areas: CRM, Content Management Systems, Ecommerce, Digital Agencies
• Proven ability to recognize, analyze, and take action on go to market approaches, marketing programs, joint value propositions, and business cases around strategic partnerships.
• Cross-functional influence, relationship building, and project management skills, willing to take leadership role in driving initiatives, working across organizations, and structuring approaches to new opportunities. 
• Strong business acumen and negotiation abilities.
• Positive, upbeat and assertive personality
• Versatility, flexibility, and enthusiasm to work in a fast paced and dynamic environment

About Marketo:

Marketo provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises, turning marketing from a cost center into a revenue driver. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – helps thousands of companies around the world streamline marketing processes, deliver more campaigns, generate more win-ready leads, and dramatically improve sales performance.

Marketo is an Equal Opportunity Employer