Market Development Representative (MDR)

| Greater Denver Area
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Market Development Representative (MDR)

Market Development Representatives are responsible for collecting and analyzing market trends and customer data to generate leads. The person in this position will utilize a variety of tools and spend the majority of their day making outbound calls or contacting prospects via email. As a valued member of the Marketing team, the MDR will market our products to prospective customers and help develop a better understanding of the business needs of our customers.

Living the Values:

  • Elevate One Another
  • Grow Together
  • Be a Driver
  • Respect All Perspectives
  • Keep Our Promises
  • Wear the Customer Hat

Essential Job Functions:

  • Collaborate with the Marketing and Sales teams to uncover leads in new territories through cold calls and emails
  • Engage with potential clients and seek to understand their needs while actively sharing options
  • Remain resourceful and creative in staying ahead of industry trends
  • Know where to find market data and how that data impacts our business
  • Collect and analyze customer data regarding preferences, demographics, patterns, and other factors that may influence product demand
  • Stay current with ongoing changes in the industry and learn new techniques/processes
  • Can manage a high volume of calls in a dynamic atmosphere that evolves quickly
  • Establish and manage and advisory relationship with the existing customer to address their concerns and sell additional products and services to meet their operational needs
  • Review product and service performance with customers to ensure satisfaction
  • Identify customer business needs and communicate how Procare Software’s offerings can address their needs
  • Schedule appointments between prospects and sales teams
  • Develop an understanding of Procare Software’s technologies, offerings, and prices
  • Able to measure the effectiveness of marketing activities and communication strategies
  • Work with other departments to target accounts with innovative and strategic approaches
  • Efficiently use Salesforce and other tools to research accounts, identify key contacts, and reach out to prospective customers


Required Competencies:

  • Excellent verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Ability to explain technical information to a non-technical audience
  • Strong analytical and problem-solving skills
  • Ability to understand and translate marketing data
  • Track and forecast market trends
  • Proficient with Microsoft Office Suite or related software
  • Develop strong relationships with customers
  • Prior experience with Salesforce a plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • New RelicAnalytics
    • InVisionDesign
    • Aha!Management
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • SendGridEmail


We are in the Chase building, one block from 16th St. We're on the 18th floor and love our 360 mountain views, lobby Starbucks, and proximity to RTD.

An Insider's view of Procare Solutions

What’s the vibe like in the office?

The Denver office has a professional yet laid back vibe. I think we really have a "get business done while having fun" mentality. It truly feels like a team effort regardless of which department you work in - we succeed together.


Human Resources

What projects are you most excited about?

Enterprise Learning! I'm very excited to offer best in class learning experiences for all kinds of topics as part of our employee engagement and professional development plan.


Learning and Development

How does the company support your career growth?

I’m pretty new to the marketing world. I started in the MDR role a year ago. I was able to learn the basics not only in marketing but of the company in general. More recently, I’ve moved into a demand generation specialist role which I’m so excited about. Now, I have the opportunity to learn another side of marketing and dive deeper into it.



How do you make yourself accessible to the rest of the team?

Two of our values are Elevate One Another and Respect all Perspectives, and being accessible is key. In addition to welcoming a stop by my office or message via Slack or email, my calendar is open for employees to schedule time to talk, collaborate on an idea, share an opportunity for process improvement, or get my perspective on their career goal



What are some things you learned at the company?

Since joining, I have gained an understanding for how vital a quality platform is to an efficient childcare center. As my knowledge of our products has grown, it has given me pride in selling a truly helpful and essential product.



What are Procare Solutions Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Unconscious bias training
Our training goes beyond "don't discriminate"; we tackle unconscious bias, microaggressions, & other problematic behaviors. All employees are expected to actively contribute to a respectful workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Paid Volunteer Time
Our employees receive 16 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
All Denver Employees will receive an EcoPass
Company Outings
Procare Software hosts company outings Annually.
Some Meals Provided
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $2,000.
Cross functional training encouraged
Promote from within
Customized development tracks
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