Director of NA CRM Sales Strategy and Execution (Remote) at Freshworks

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We are seeking a sales strategy leader whose focus is ensuring that we are driving the right programs and execution for successful growth outcomes in our journey towards $1B+ in ARR. Our CRM solution continues to evolve through its growth phase and requires collaboration across Product, Product Marketing, Lead Generation, and Sales Execution.

Role and Responsibilities:

  • You will own a revenue number and work across the Sales organization to over achieve targets.
  • Ensure that we are executing on CRM campaigns in Marketing.
  • Ensure that SDRs, AEs, and AMs are all focused on selling and following up on the CRM personas and identify areas for improvement.
  • Work with Sales Enablement and Product Marketing Manager to ensure that our field teams know what the the ideal customer profile is, ensuring that our campaigns and outreach match those profiles.
  • Attend weekly CRM BU meetings and provide field feedback.
  • Monitor and report on pipeline and metrics for the CRM business, identifying problems and opportunities to improve.
  • Help identify specific accounts where we may need more company support to win.
  • Be a central resource for Sales, Partner, and Pre-Sales teams on specific accounts.
  • Work with regional leadership in Sales and Pre-Sales on areas for improving.

Skills and Experience:

  • Sales or Solution Engineering experience at a leading SaaS or similar company.
  • Must have strong CRM product experience.
  • Experience working with distributed teams.
  • A consistent track record of building relationships at C-level at mid-market and above customers.
  • Excellent communication, presentation, negotiation skills, and the ability to infuse these skills to team members.
  • Ability to quickly grasp and distinctly explain technological and business concepts.
  • Deep understanding of business processes and their implementation into enterprise applications
  • Deep understanding of the sales process inside of the company and how campaigns become pipeline and closed business.
  • Excellent communication and presentation skills (written and verbal).

Culture Fit and Impact:

  • Integrity and Ethics: Be honest, have integrity, intensity and passion – necessary to blend with the rest of the executive management team.
  • Passion: An enthusiastic, high-energy and motivating leader with a sales mindset who is visibly passionate and is capable of inspiring a fast growing and highly ambitious organization.
  • Results Oriented: A strong focus on execution. This individual must be strategic and creative - but strong execution and transformation capabilities are critical for success. Success will be judged on what is accomplished and delivered, not what is proposed.
  • Collaboration: Highly entrepreneurial, with a high level of energy, dedication, and a persevering drive to succeed and win. Not afraid to work side by side with the his/her team

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. More than 50,000 businesses trust Freshworks, including our employee engagement, customer engagement and CRM solutions, to better support employees so businesses can increase customer satisfaction and lifetime value. Our products are ready to go, easy to use, and offer a quick return on investment.

Freshworks has received numerous accolades that include ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work lists.

Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 locations to serve our customers throughout the world. Freshworks is backed by leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management.

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Technology we use

  • Product
  • Sales & Marketing
    • ConfluenceManagement
    • JIRAManagement
    • FreshdeskManagement
    • FreshserviceManagement
    • Freshsales CRMManagement
    • FreshmarketerManagement
    • FreshchatManagement
    • FreshcallerManagement
    • FreshsuccessManagement
    • FreshteamManagement
    • FreshconnectManagement
    • FreshreleaseManagement
    • FreshpingManagement
    • FreshstatusManagement
    • Freshsales CRMCRM
    • FreshmarketerEmail
    • FreshmarketerLead Gen


Our office has stunning views of the mountains and is one street away from the fun restaurants and coffee shops of Denver's iconic Larimer St.

What are Freshworks Perks + Benefits

Freshworks Benefits Overview

Freshworks provides a comprehensive benefits plan, including health insurance, vision, dental, retirement, and unlimited time off (among a lot of other cool things too!)

Friends outside of work
Eat lunch together
Intracompany committees
Freshworks Women 360 is an employee group aimed at community service, professional development, and career growth.
Open door policy
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Classpass and a fitness/reading stipend
Retirement & Stock Options Benefits
The 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company Equity
Performance Bonus
Freshworks has a lucrative sales commission program as well as a performance bonus for other functions, which are dependent on individual and company performance.
Child Care & Parental Leave Benefits
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Freshworks offers pre-tax commuter benefits for all employees.
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

Since working from home in mid March, we have added additional benefits to ensure our employees are fully supported, mentally and physically!
- One time WFH accessories stipend
- Monthly internet allowance
- Classpass membership offering
- 6-month long free DashPass subscription
- Reading & fitness stipend

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