Business Development Associate

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Zearn is a nonprofit curriculum publisher on a mission to support all children learning and loving math. To achieve our mission, we built Zearn Math, a groundbreaking curriculum and classroom model that supports differentiation and engagement for all students. Zearn Math is used by millions of educators and students across the country – and growing.

What you’ll do:

As Business Development Associate, you’ll play a critical role in helping us reach a growing audience of schools and districts interested in Zearn Math through a variety of demand generation and lead generation activities.

  • Manage outbound marketing campaigns to educate users and generate new leads

    • Collaborate with Partnerships and Marketing team to create and manage outbound email campaigns in MailChimp, Salesforce and other sales platforms

    • Organize and manage outbound campaign email lists based on various sales-related interactions across different sales platforms

    • Research best practices and conduct tests to optimize outbound campaign results

    • Track and analyze results, generating insights on email performance and opportunities for improvement

  • Support process of identifying prospects and generating new leads at high potential districts

    • Analyze internal data including usage and contact history to identify key decision makers at high potential districts

    • Manage targeted outreach to new prospects including creating and sending emails and tracking results from outreach

  • Collaborate with Business Development team to support additional lead generation activities

    • Generate robust district-level factbases to support outreach efforts

    • Identify key stakeholders and potential partner organizations in high priority regions and help coordinate outreach

    • Research and help coordinate high potential conferences and events

Ideal candidates will have:

  • 2+ years of work experience in business development, sales strategy, growth or marketing at a top-tier business-to-business company, ideally in education or technology.

  • Ability to multitask and prioritize to manage multiple projects on tight timelines

  • Excellent written communication skills

  • Proficiency in Excel and data analysis

  • Exceptional attention to detail, and superior organizational skills

  • Experience with email campaign tools and CRM systems is a plus

  • Commitment to Zearn’s mission of ensuring that all students learn and love math

  • Desire to join an entrepreneurial, fast-paced environment at a high-growth organization

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