Business Development Associate
Zearn is a nonprofit curriculum publisher on a mission to support all children learning and loving math. To achieve our mission, we built Zearn Math, a groundbreaking curriculum and classroom model that supports differentiation and engagement for all students. Zearn Math is used by millions of educators and students across the country – and growing.
What you’ll do:
As Business Development Associate, you’ll play a critical role in helping us reach a growing audience of schools and districts interested in Zearn Math through a variety of demand generation and lead generation activities.
Manage outbound marketing campaigns to educate users and generate new leads
Collaborate with Partnerships and Marketing team to create and manage outbound email campaigns in MailChimp, Salesforce and other sales platforms
Organize and manage outbound campaign email lists based on various sales-related interactions across different sales platforms
Research best practices and conduct tests to optimize outbound campaign results
Track and analyze results, generating insights on email performance and opportunities for improvement
Support process of identifying prospects and generating new leads at high potential districts
Analyze internal data including usage and contact history to identify key decision makers at high potential districts
Manage targeted outreach to new prospects including creating and sending emails and tracking results from outreach
Collaborate with Business Development team to support additional lead generation activities
Generate robust district-level factbases to support outreach efforts
Identify key stakeholders and potential partner organizations in high priority regions and help coordinate outreach
Research and help coordinate high potential conferences and events
Ideal candidates will have:
2+ years of work experience in business development, sales strategy, growth or marketing at a top-tier business-to-business company, ideally in education or technology.
Ability to multitask and prioritize to manage multiple projects on tight timelines
Excellent written communication skills
Proficiency in Excel and data analysis
Exceptional attention to detail, and superior organizational skills
Experience with email campaign tools and CRM systems is a plus
Commitment to Zearn’s mission of ensuring that all students learn and love math
Desire to join an entrepreneurial, fast-paced environment at a high-growth organization