VP/SVP - Product Management
Company Description
PlayerLync is one of the most innovative enterprise mobile solutions on the market. We’re a growing, dynamic, team-oriented software company committed to providing best-in-class products and services to our customers. Our enterprise software solution integrates mobile content distribution and management with e-learning, digital forms and daily operational performance tracking all in one universal solution. PlayerLync’s software is used by high-profile companies to move massive amounts of files on and off devices efficiently, limiting impact on network bandwidth while mobilizing millions of employees every day. In just a few years, our customer base has rapidly grown across multiple industries including professional sports franchises, top restaurant concepts, field services organizations, hospitality organizations and global retail companies.
Description
As the intersection of business, end user design, and technology, you will be engaged with all areas of the business as we continue to develop, document, and package our existing and future products and services. This extends from increasing the profitability of existing products to developing new products for the company. You will orchestrate the creation of products from existing ideas, and help to develop new ideas based on your industry experience and your contact with teammates, customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, the self-discipline to prioritize competing efforts, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and diligently validate that our solutions meet our target market’s needs.
You must be able to collaborate with all areas of the company without formal authority. You will work with the development team to define product release requirements, with marketing to define the go-to-market strategy and helping to establish the product positioning, key benefits, and target customer, and with operations to ensure consistent delivery of expected value. You will also serve as the internal and external evangelist for your product offering, working regularly with the sales channel and key customers.
The ideal candidate will have experience working in an early stage, VC backed environment. They will have the confidence and ability to represent a “new” company (i.e. little to no “name recognition”). This candidate will possess both value based solution creation (linking target prospect need with PlayerLync value) as well as technical aptitude (networking, wireless, servers, and mobile devices).
Responsibilities
- Requirements Elicitation (15%) - Identify key stakeholders and solicit participation in product planning (e.g., interviews, focus groups, team meetings). Identify key value points that leverage our existing platform while helping us achieve our vision. Create usage scenarios or use cases to help customers/users better identify key requirements.
Product Planning, Packaging & Budget Management (25%) - Assess the business and technical feasibility for the proposed solutions, as well as determining the appropriate positioning and packaging given the competitive landscape. Complete a quantitative and qualitative cost / benefit analysis that will help the group understand our options and prioritize our efforts. Financial management requirements include budget planning, resource allocation and preparation of monthly / quarterly reports.
Product Realization & Acceptance Testing (30%) – Create and communicate mock ups / wire frames, including functional details and confirm with key stakeholders that such a product meets their needs. Ensure that epic and user stories are well defined and monitor development progress in order to align other areas of the business. Work with each group to create functional product documentation that will ensure that expectations that are set by sales and marketing can be met with operations. Confirm completed products meet desired needs before launch.
New Product Launch (20%) - Prepare new product plans for product introductions in cooperation with senior management, marketing, sales, operations, key customers and prospects, and strategic partners.
Organizational Communication (10%) - Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan. Establish a system of reports and communications for all information from the marketing team as well as for feedback and requests throughout the company.
Required Skills & Experience
- B.S. or B.A. degree in related field
10+ years of enterprise software / SaaS product management experience, ideally into one or more of the following industries:
Sales, Service, Training teams (functions) in:
Restaurant, Retail, Hospitality (Includes Convenience & Grocery)
FieldServices (ThirdPartyLogistics, Utilities, Construction)
Demonstrated track record of Managing a multi-product line life cycle from strategic planning to tactical activities
Specifying market requirements for current and future products by conducting market research supported by internal interviews & on-going visits to customers and non-customers.
Reference-able proof executing a disciplined and repeatable product development process
Driving a solution set across functional teams through product/market requirements, product packaging, & prospect positioning, and ultimately an executable go-to-market plan.
Analyzing potential partner relationships to fill in ‘complete product’ gaps
Excellent verbal and written communicator with ability to explain technical concepts in simple and understandable terms to a layperson
Responsible, self-disciplined, self motivated
Technical competence in: enterprise software, SaaS, Cloud, LAN/WAN, wireless, server, virtual server technology, wireless devices Proficient in MS Office.
Must be a team player, able to handle ambiguity, anticipate and react to changes quickly in a fast paced environment
Deliver a quarterly budget and review monthly progress