VP of Product Management - Data and Analytics at Workiva

| Greater Denver Area | Remote
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The VP of Product Management, Data and Analytics will be the driving force in leading Workiva’s Intelligent Platform Strategy. This role will be a key partner to the VP of Data and Analytics and will serve as a collaborative partner to the broader R&D team. This person will provide strategic thinking and a roadmap of analytics products and features that will bring Workiva's intelligent SaaS platform strategy to life. This role will also act as an internal and external evangelist for Workiva's Data and Analytics products and will work directly with sales, marketing, prospects, customers and partners to understand market needs and use cases.
We are open to remote applicants or people wanting to work in one of our offices: Charleston, SC; Ames, IA; Denver, CO; Scottsdale, AZ; or Bozeman, MT.

What You'll Do:

Product Management Oversight: Oversees the work of the Product Management team, identifying macro-trends in the identification of business needs and related software product requirements with a focus on the needs of the broader customer base
  • Defines and drives global strategic product goals or initiatives for Data Analytics
  • Encourages growth, innovation, and collaboration so that product managers and their teams are operating at a high level of performance
  • Ensures synchronization of customer discovery across multiple related teams to ensure macro-trends are clearly identified across the customer base
  • Ensures the Data and Analytics platform capabilities are aligned with the broader Workiva Platform vision.
  • Communicates strategic purposes and focus for product development across Product Managers and related Product Development teams
  • Prioritizes initiatives based on the strategic objectives of Product Management and the company’s objectives
  • Act as Product Management subject matter expert for Data and Analytics to share best practices across the company
Stakeholder Relationship Management: Fosters relationships with internal teams to ensure successful delivery of the product
  • Partners with functional, engineering, and product executives across the company
  • Collaborates with Product Marketing, Sales, Customer Success, Partners, and Professional Service teams to ensure that customer requirements are fully met
  • Influences future business strategy at the leadership and executive level
People Management: Builds a strong sustainable organization with high levels of employee engagement by attracting and developing superior talent and rewarding superior performance of teams and individuals
  • Provides employees with coaching, feedback, and developmental opportunities to enhance their skills, motivation, and performance
  • Maintains an atmosphere of respect, mutual support, flexibility, continuous learning, good humor, and commitment to business goals and customer needs to fulfill the company vision
  • Matches staff skills and talent to tasks to ensure optimal engagement and performance
  • Rewards superior team and individual performance in ways that enhance employee engagement, commitment, and satisfaction
  • Establishes and maintains relationships and effectively communicates with customers, business unit leaders and senior management to raise visibility and ensure collaboration with appropriate key stakeholders
  • Manages operations staffing, including recruitment, supervision, scheduling, development, evaluation, and disciplinary actions

What You'll Need:

  • Undergraduate Degree or equivalent combination of education and experience in a related field.
  • 15+ years experience delivering software products used by external end-users (not just internal users), ideally in a creative software area, and with experience across two or more of server, web/SaaS, desktop, and mobile
  • 5+ years of people management experience
  • 3+ years focused on data and analytics products, working closely with data scientists, analysts, and engineers
  • Entrepreneurial experience managing multiple functions of an operation
  • Proven success driving product strategy and product releases in a comparable environment
  • Knowledge and experience working in a FedRAMP or heavily regulated data environment a plus
  • Knowledge and experience working in an Agile development environment a plus
  • Knowledge and experience in the areas of accounting and financial reporting a plus
  • Expert on how to leverage artificial intelligence (machine learning, natural language processing, cognitive services, robotic process automation) to enhance platform value and deliver data products.
  • Expertise in product development from inception to market
  • Deep understanding of data landscape e.g. data lake, cloud data warehouse, data pipeline, data prep, data catalog, data democratization and governance
  • Adept at creating strategies to create or acquire valuable, differentiating datasets to create business value.
  • Ability to multitask to meet tight deadlines
  • Proven track record of leading and developing high performing product teams
  • Ability to collaborate with and influence executive leadership
  • Strong communication and interpersonal skills to collaborate across the organization with all levels of leadership and management
Travel Requirements
  • Periodic travel for collaboration and alignment.
Working Conditions & Physical Requirements
  • Reliable internet access for any period of time working remotely, not in a Workiva office

How You'll Be Rewarded:

  • Base Pay Range in Colorado: $227,000 - $286,000
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire


The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success: Always delight our customers.
  • Trust: Rely on each other. 
  • Integrity: Do the right thing, every time. 
  • Collaboration: Share resources and work together. 
  • Innovation: Keep creating solutions and finding better ways. 
  • Inclusion: Support a diverse community where we all belong. 
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy: 

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.


Learn more: https://www.linkedin.com/showcase/workiva-life-and-careers/

Learn more: https://www.workiva.com/careers/benefits

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • Google AppEngineLanguages
    • Open SourceLanguages
    • Dart Languages
    • ReactLibraries
    • CassandraDatabases
    • Graph DatabaseDatabases
    • Google AnalyticsAnalytics
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen


Workiva is in an ideal location on the banks of the South Platte River surrounded by restaurants and retail shops!

An Insider's view of Workiva

What’s the vibe like in the office?

Workiva is a close-knit workplace where teamwork is highly valued—people encourage and truly appreciate the hard work of their fellow team members and treat each other as family.

Molly Nitka

Corporate Programs Manager

What projects are you most excited about?

Our platform is incredibly fun to build! It empowers our customers to produce complex documents involving hundreds of contributors, on extremely tight deadlines, leveraging their company’s most sensitive data, and where every single word and number must be exactly right.

Gray Sandridge

VP of Product Management

How does the company support your career growth?

One of my favorite aspects of Workiva is how all of us collaborate. With collaboration comes new relationships and opportunities to learn about other departments and roles. I've always felt encouraged to pursue opportunities, collaborate with others and find what makes me the most satisfied in my career.

Maddelyn Stephens

Product Manager

What is your vision for the company?

Our mission at Workiva—to build trust in the global economy—is supported by our company values: customer success, innovation, trust, integrity, inclusion, collaboration, and accountability. We are successful because we put our employees first, listen to their voices, and respond to their needs.

Marty Vanderploeg


How would you describe the company’s work-life balance?

I value that our culture is built around outcomes over output. We have the autonomy to get our work done on our own time. We're encouraged to take time to fully recharge and be our best selves.

Ryan Gilsdorf

Senior User Experience Designer

What are Workiva Perks + Benefits

Workiva Benefits Overview

Workiva offers competitive health and wellness benefits and perks, including a medical plan that offers paid premiums for employees, generous PTO and paid time to volunteer in the community. We have a flexible and casual work environment that also offers 12 weeks of paid parental leave, the ability to work remotely as needed, and to be able to bring your dog to work with you.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have seven employee resource groups that are formed around a shared interest or common goal. These groups are designed to support their members and cultivate a more diverse & inclusive workspace.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Workiva also provides 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Workiva offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
Time allotted for learning

Additional Perks + Benefits

When you join Workiva, you get a world-class benefits package for you and your family. On day one, every full-time employee starts with stock options, vacation, and the opportunity to enroll in our discounted stock purchase plan. We offer comprehensive health, dental, and vision care plans; life and disability insurance; and 12 weeks of paid parental leave. With a casual dress code, support for health and wellness, and flexible work hours, we’ve got you covered for whatever life brings.

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