Denver, CO - Artifact Uprising is seeking a VP of Growth to lead both acquisition and retention channels for a fast-growing direct-to-consumer brand. This is not a growth hacking role, but rather a role where you will create & oversee the development of engines that deliver long-term, profitable growth for the business. Reporting to the CMO, you will drive strategy, budgeting, planning, and execution to deliver our revenue, margin, ROI, repeat purchase & LTV objectives. Our ideal candidate has a passion for the consumer, has experience over the full customer funnel, and is adept at optimizing and measuring each step along the way. You are a strategic thinker, connecting the dots between data and financial results, and have experience building and advocating for efforts that drive the business and the team forward. You are innately curious and hungry for growth & innovation. You have a breadth of knowledge that extends beyond pure performance marketing to include customer segmentation, customer journey mapping, and retention-driving efforts. You understand the value of brand and have also figured out how to measure its impacts on the business. You are highly analytical, and love telling a story and creating actionable insights with data, but you also know how to move forward with imperfect & incomplete data. You are a holistic, integrated marketer and a self-starter who thrives in a fast-paced, results-oriented environment. You are comfortable operating as a “player-coach,” defining strategy but also directly executing key marketing activities where needed. You are exceptional at inspiring & leading teams, and have a track record of creating a culture of excellence via prioritizing & communicating business needs, obtaining alignment, and being accountable for delivering results. You have a strong leadership presence and a proven ability to lead both directly and through influence to drive execution of a strategy in a complex organization with competing priorities.

The Day-to-Day

• Develop strategies & execute plans across full-funnel acquisition to exceed monthly, quarterly, and annual revenue, contribution margin and new customer targets, with an eye toward cost-efficient growth and improving LTV:CAC
• Build and execute plans to re-engage customers and drive repeat purchase, improve retention, and boost LTV
• Lead and manage annual media budget and channel expansion plans, ensuring these support overall business strategy and deliver on ROAS targets
• Lead and manage conversion rate optimization efforts for acquisition and retention channels, including growth a/b testing pipeline
• Lead and manage pricing optimization & site merchandising strategy
• Drive overall strategy for analytics & attribution modeling to track cohort health, repeat purchase rates, channel & business performance, with a focus on optimizing CAC / LTV and payback periods
• Forecast, track, and report on business performance & results to senior management and the board
• Lead and manage internal teams and external agencies in the execution of acquisition and retention strategies for the business
• Working closely with our Head of Brand Marketing, ensure our acquisition- and retention-focused activities complement and amplify all other marketing efforts
• Partner closely with the Creative, Brand, Physical Product and Analytics teams to uncover insights and bring campaigns to life for maximum relevance and impact
• Partner with the CMO on audience & market expansion, business strategy and market positioning
• Inform the marketing technology stack including demand generation, marketing automation, and analytics
• Ensure that people, processes, and tools are optimally set up, aligned, and integrated in order to achieve excellent performance and provide visibility on business results and effectiveness

Qualifications

• 9+ years of experience with digital media, marketing and growth in a direct-to-consumer ecommerce company and consistent career progression
• 4+ years of people management and team leadership, including hiring and coaching team members
• Demonstrated success hitting growth goals, managing & scaling a 7-figure budget across paid and organic channels, and with forecasting/modeling business performance
• Hands-on experience leading paid search, paid social, affiliate, display, direct mail, and CRM channels (email, sms); experience driving brand awareness, influencer, and top-of-funnel campaigns
• Deep expertise with Google Analytics, Google AdWords, Facebook Ads, email marketing, A/B testing, and conversion tracking optimization techniques
• Experience building holistic growth models using sophisticated customer life-cycle analysis, and tying models to inputs across data, media, creative, engineering, and consumer product development
• Demonstrated experience successfully testing into and measuring new channels such as OTT, programmatic TV, audio / podcasts, etc
• Demonstrated experience with managing attribution measurement & modeling 
• Expertise in building and managing in-house, high-performance marketing teams, as well as sourcing & managing external agencies
• Proven collaboration and influencing skills in working with product and engineering teams to gain buy-in on improving the conversion funnel to lower acquisition costs (CRO)
• MBA preferred

Nice to Have

• Experience across a variety of DTC companies
• Building partnerships, media & advertorial deals from scratch
• Advanced data skills, SQL, Python
• Experience with marketing mix modeling and analysis
• Analytics background and a high degree of proficiency with rigorous data tools

• Base Compensation Range - $160-180k

Artifact Uprising® is a Colorado-based company that creates premium quality, customizable photo goods for your digital photos. Driven by the mission to empower people to tell their stories effortlessly, beautify and often, the company is known for elevated design and thoughtfully sourced materials. Signature products include the Layflat Album touting ultra-thick pages and foil-stamped covers, textured matte Everyday Prints, and a line of customizable frames.

Artifact Uprising was recently voted one of Colorado's 50 Best Places to Work in 2021 for small companies by Built In Colorado. We are a tight-knit team who works with some of the latest technology to delight and inspire our customers.

Job Perks

Competitive health, vision and dental insurance for families (Plans cover 100% for employees and up to 95% for dependants), flexible vacation policy, headspace membership, 401(k) matching plan, Year-End Company Bonus Plan 

Why Artifact Uprising?

Creative Freedom We value the creative process and look to our employees to speak into Artifact Uprising products, identity and approach – regardless of position or title. We look for driven people who demonstrate initiative to take the company to the next level.

The Working Life

We strive to create a workplace where everyone works hard but also has the flexibility and balance to enjoy life outside of the office.

It Won’t Be Boring

We are a small company with big ideas - and we recognize it will take every last one of us to reinvent the way brands approach business. We believe a good workplace empowers its team to rise to new challenges, expand their skill sets and think outside of the box. Through this, we foster a company culture that is always growing, always reaching, and always looking to see things differently.

Interested in this position?

Tell us why you want to work at Artifact Uprising and what we should know about you. 

Artifact Uprising is an Equal Employment Opportunity (EEO) employer. We do not discriminate based upon race, color, sexual orientation, gender identity, religion, national origin, age, disability, or veteran status.