Product Marketing Manager

| Remote
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Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Product Marketing Manager, you will be responsible for managing and assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans. This will include designing associated pricing/packaging, marketing assets, and sales training. Additionally, you will follow and evaluate competitive developments and industry trends while serving as an internal- and external-facing subject matter expert on the Healthgrades solution.

What You Will Do:
  • Act as a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Healthgrades products and services, articulate client and market needs to internal stakeholders, influencing product and business development decisions
  • Manage launch processes, collaborating with Product Managers, UX Designers, Brand Managers, Operations Team, and the Sales Team
  • Craft messaging and positioning, as well as develop thorough and data-driven proposed pricing/packaging
  • Author, edit, and maintain marketing assets, including brochures, datasheets, case studies, white papers, multimedia tools, and campaign content
  • Participate in external facing promotional activities, including webinars and conferences
  • Develop and deliver Sales tools and training in support of product launches and more generally to encourage continued enablement of market-facing stakeholders
  • Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
  • Use understanding of the competition and ecosystem, coupled with an understanding of the Healthgrades solutions, to provide client engagement and presales support

What you Will Bring:
  • Experienced product marketing background with expertise in hospital business development functions and/or the healthcare payer industry 
  • 3+ years in healthcare IT, provider, or payer industry/setting preferred
  • 2+ years product marketing experience required
  • Experience/understanding of product management and software development
  • Ability to develop feature value and business value focused messaging for products
  • Willingness to roll up sleeves and do the work, while wearing multiple hats
  • Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Excellent communication and time management skills
  • Demonstrated poise and professionalism in a market-facing role
  • Experience strategizing and launching enterprise software solutions
  • Enterprise software experience
  • Pragmatic Marketing certified preferred

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

  • Purpose-Driven Business – we help people make more confident healthcare decisions
  • Changing the Game – dynamic, employee-focused culture with career advancement opportunities
  • Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives
Compensation & Benefits
  • Salary: $88,000 - $97,000 annually*
  • Bonus: up to 5% annually 
  • 401(k) plan options
  • Medical, dental, and vision insurance, with HSA contributions for qualifying plans
  • Company-funded basic Life, AD&D, and disability coverage
  • Family planning resources
  • Subsidized wellness benefits
  • PTO plus paid holiday and volunteer time
  • Tuition reimbursement and learning & development programs

*Actual base pay will be determined based on qualifications and experience


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Downtown Location - your favorite coffee shops, restaurants, breweries, and nightlife are all steps from the office, as well as transportation lines.

An Insider's view of Healthgrades

What are some social events your company does?

There are many opportunities to socialize, from ping-pong doubles to happy hours to volunteer outings. We also have monthly events such as Pizza Day, new hire socials and holidays to connect, win prizes, play games, or grab drinks. If you need a break from your desk, there are workspaces to lounge at with buddies and get the creative spark flowing.

Dan

Data Analyst

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Someone who is committed to continuous learning and knowledge sharing. Work becomes way more fun if you're willing to explore, test, learn, and iterate together!

Alli

Director, User Experience Design

What does your typical day look like?

I lead strategic development of data-driven marketing campaigns for our healthcare clients. The day-to-day involves a lot of problem solving, teamwork, and creative thinking from campaign development to market exit, and I'm motivated by new learning opportunities and collaboration each step of the way.

Lauren

Integrated Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Culture
Volunteer in local community
Intracompany committees
Diversity
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
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