Product Marketing Manager
Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Product Marketing Manager, you will be responsible for managing and assisting in defining product strategy, messaging and positioning, as well as executing a variety of go-to-market plans. This will include designing associated pricing/packaging, marketing assets, and sales training. Additionally, you will follow and evaluate competitive developments and industry trends while serving as an internal- and external-facing subject matter expert on the Healthgrades solution.
What You Will Do:
- Act as a subject matter expert with hands-on, in-depth knowledge of users’ engagement with Healthgrades products and services, articulate client and market needs to internal stakeholders, influencing product and business development decisions
- Manage launch processes, collaborating with Product Managers, UX Designers, Brand Managers, Operations Team, and the Sales Team
- Craft messaging and positioning, as well as develop thorough and data-driven proposed pricing/packaging
- Author, edit, and maintain marketing assets, including brochures, datasheets, case studies, white papers, multimedia tools, and campaign content
- Participate in external facing promotional activities, including webinars and conferences
- Develop and deliver Sales tools and training in support of product launches and more generally to encourage continued enablement of market-facing stakeholders
- Maintain competitive information and market intelligence in an easily accessible format for sales and for application to product strategy
- Use understanding of the competition and ecosystem, coupled with an understanding of the Healthgrades solutions, to provide client engagement and presales support
What you Will Bring:
- Experienced product marketing background with expertise in hospital business development functions and/or the healthcare payer industry
- 3+ years in healthcare IT, provider, or payer industry/setting preferred
- 2+ years product marketing experience required
- Experience/understanding of product management and software development
- Ability to develop feature value and business value focused messaging for products
- Willingness to roll up sleeves and do the work, while wearing multiple hats
- Strong people and collaboration skills to interact with staff, colleagues and cross-functional teams, and third parties
- Excellent communication and time management skills
- Demonstrated poise and professionalism in a market-facing role
- Experience strategizing and launching enterprise software solutions
- Enterprise software experience
- Pragmatic Marketing certified preferred
Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.
- Purpose-Driven Business – we help people make more confident healthcare decisions
- Changing the Game – dynamic, employee-focused culture with career advancement opportunities
- Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives
Compensation & Benefits
- Salary: $88,000 - $97,000 annually*
- Bonus: up to 5% annually
- 401(k) plan options
- Medical, dental, and vision insurance, with HSA contributions for qualifying plans
- Company-funded basic Life, AD&D, and disability coverage
- Family planning resources
- Subsidized wellness benefits
- PTO plus paid holiday and volunteer time
- Tuition reimbursement and learning & development programs
*Actual base pay will be determined based on qualifications and experience