Product Manager
Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry, putting dealers back in the driver's seat with Market EyeQ. Market EyeQ is a turnkey sales and marketing platform that empowers dealers to predict future car buyers, market to them at the right time and close more deals with less effort. Mastermind is headquartered in New York City. For more information, visit automotivemastermind.com.
At automotiveMastermind, we thrive on high energy at high speed. We’re an organization in hyper-growth mode and have a fast-paced culture to match. Our highly engaged teams feel passionately about both our product and our people. This passion is what continues to motivate and challenge our teams to be best-in-class. Our cultural values of “Drive” and “Help” have been at the core of what we do, and how we have built our culture through the years. This cultural framework inspires a passion for success while collaborating to win.
What we do:
automotiveMastermind puts dealers in the driver’s seat with Market EyeQ. Market EyeQ is an automated sales and marketing platform that empowers dealers to close more deals by predicting future buyers and consistently marketing to them. Generate success in your loyalty, service, and conquest portfolios through a combination of turnkey predictive analytics, proactive marketing, and dedicated consultative services.
What you will do:
We are looking for a strategic Product Manager who will drive automotiveMastermind product innovation development and the following:
Point person for all things Market Diligence and Go-to-Market, focused on researching and vetting new product ideas, designing solutions, and working with product owners to execute
Market Due Diligence (Customer Calls, Market Scoping, Quantitative Analysis, Competitive Landscape, Field Team Feedback)
Feature Production & Prioritization (Backlog Prioritization, Roadmap Development & Communication)
Go-To-Market Strategy (Pricing & Packaging, Feature/Benefit/Impact Outline, Training & Marketing Collateral Oversight)
Post-Launch Efficacy Analysis (Ongoing A/B Testing, Financial & Usage Analysis, Customer Feedback
Guide cross-functional teams of developers, and executive stakeholders toward successful delivery of automotiveMastermind initiatives
Participate in the full product enhancement lifecycle, from requirements gathering and prioritization of enhancement requests through design and oversight of implementation
Help to maintain ongoing relationships with automotiveMastermind’s platform customers, gathering requirements and feedback from our customers on an ongoing basis to guide the product roadmap and strategy, solve customer issues and identify areas for improvement
Develop detailed requirements specifications, including detailed user interface mockups and the business logic
Investigate and analyze market trends, opportunities and the competitive landscape to help guide automotiveMastermind strategies and direction
Use limited resources effectively, by building business cases for new products and features and prioritizing needs based on team objectives; clearly highlight business use cases and vet assumptions prior to further investment.
Identify opportunities to continuously improve on existing products and advocating for the creation of new products that will benefit automotiveMastermind
Identify and document product requirements for features and functionality, new and existing; creating schedules and product milestones
Ensure clear communication between design and development, as well as facilitating interaction between teams in order to develop the product in the most innovative and efficient way
Understand the design and technical concepts behind each product and being able to clearly communicate those concepts to stakeholders in a concise and contextually relevant way
Who you are:
4+ years product management experience demonstrating increasing levels of leadership.
Experience with consumer software products, specifically focused on omni-channel marketing
Experience hiring, managing and mentoring product managers and user experience designers.
The basics of software development and architecture
Unparalleled analytical and problem-solving skills.
Operational considerations for a SaaS/API environment
Experience writing focused and lightweight requirements documents/user stories for technical products.
Agile or other incremental development approaches and cross-functional work environments
The ins and outs of web standards, design and usability
Excellent verbal and written communication skills
Local online marketing and/or digital advertising experience preferred
This role will require frequent time spent virtually and/or in person (when COVID restrictions are lifted) to spend time with customers.