New Product Introduction Leader

| Greater Boulder Area

Company Description

Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.

Position Description

As the product marketing leader of New Product (Re)Introduction with Zayo, your job will be to work across the organization (Product Management, Sales and Operations) to capture the essence of our new products and clearly market them to our customers. You’ll drive decisions about product messaging and positioning, as well as all the other aspects of how our products go to and compete in the market. You will develop and use Product Playbooks to be the product evangelist and train the organization and key attributes and how to position the product. Your success will be measured by your ability to work with the rest of the Product Marketing team as well as our sales team to maximize the revenue growth of newly introduce products. You will know our competitors; what they do today and what they plan to do in the future. The same goes for our buyers including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. You’ll be collaborating with our corporate marketing team to develop innovative programs that drive demand and regularly collaborate with product managers and sales channels. An attention to detail and eye for quality are critical to success, along with an ability to grasp and present product value propositions to different market segments in a way that resonates and clearly articulates how we solve our buyers’ problems. Tracking performance is critical as is having the data to prove what’s working and what isn’t. This role is ultimately the glue that binds our product strategy to the tactics Zayo needs to drive success and achieve results in Sales and Marketing. The primary measure of success will be revenue growth.

Responsibilities

  • Market intelligence and competitive analysis—lead the research into our buyers, who are they, how they buy and their key buying criteria; drive the understanding of our competition and how they are positioned. Maintain strong market intelligence, keeping up to date on industry trends researching the strategies of our competitors and making recommendations for changes to our own strategies
  • Collaborate with product management, sales and corporate marketing to develop product positioning and messaging that resonate with our target buyer personas. Develop a marketing plan for the market segments you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
  • Understand and ensure documentation our buyer’s process, including the who, what, when and why behind the decisions they make. Then drive appropriate change to our sales and marketing processes.
  • Act as the primary thought leader for the market segments you support externally, including speaking engagements and written works
  • Understand and support our sales channels; ensure training on the problems we solve for our buyers; lead development of internal tools and external collateral and teach them how and when to use it.
  • Oversee the production of product related sales materials, including presentations, blog posts, advertisements and social media posts

Qualifications

  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
  • Excellent people, leadership, and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Ability to handle stressful situations with perseverance and professionalism
  • Bachelor’s degree in business or marketing; MBA preferred
  • Deep knowledge of buyer motivations
  • Ability and willingness to travel (appx. 15%)

Rewards

  • Competitive compensation – $144,586 to $151,906
  • Excellent benefits including health, dental, vision, 401 (k), disability and life insurance
  • Fitness membership discounts
  • Generous paid time off policy including paid parental leave

 Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ApexLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • SalesforceCRM

Location

Our Boulder campus is located in the 29th Street Mall where employees can benefit from access to restaurants, retail, fitness and more!

What are Zayo Perks + Benefits

Zayo Benefits Overview

Zayo Group is committed to providing our employees with a benefits program that is both comprehensive and competitive. Our benefits program offers health care, dental and vision coverage, as well as financial secruity to our employees and their families.

Culture
Volunteer in local community
Partners with Nonprofits
B Strong, Greenhouse Scholars, A Precious Child, AMP the Cause, There With Care, Boulder Parks and Rec, and many more....
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Flexible Spending Accounts (FSAs) enable you to put aside money for important expenses & help reduce your income taxes at the same time. Zayo employees can contribute up to $2,650 annually.
Disability Insurance
If you are out of work for an extended period or time due to a disabling injury or illness, disability insurance covers 60% of annual salary up to $5000 monthly maximum payout.
Dental Benefits
Dental exams can help you & your dentist detect problems in the early stages when treatment is simpler & costs are lower. Regular exams are an important part of maintaining your medical health.
Vision Benefits
The vision plan covers routine eye exams and also pays for all or a portion of the costs of glasses or contact lenses if you need them.
Health Insurance Benefits
Each person's health care needs are different. That's why our medical plan offers multiple options (3) so that you can choose the coverage level best-suited to your personal situation.
Life Insurance
Your family depends on your income for a comfortable lifestyle and for the resources necessary to make their dreams a reality! Zayo offers Basic Term Life and AD&D as well as supplemental insurance.
Wellness Programs
Team workouts
Do you love working out? So do we which is why Zayo offers access to group fitness sessions and company-sponsored events, such as the B Strong Ride.
Retirement & Stock Options Benefits
401(K)
Zayo Group offers a 401(k) plan through Fidelity. Eligible employees may join the plan as soon as administratively feasible after their date of hire and may contribute up to the IRS limit of $19,000.
401(K) Matching
Zayo matches 50% of employee contributions up to 4% with a cap at 2% match.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Zayo provide 12 weeks paid maternity leave, 2 weeks paid paternity leave, and 4 weeks paid adoptive/foster leave.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Zayo employees receive between 0 and 25 days per year of paid time off based on years of service.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Zayo Group offers the option to elect Commuter Benefits which helps you pay for public transportation and parking costs while commuting to and from work using pretax dollars.
Company Outings
Game Room
Some Meals Provided
Happy Hours
Happy hours are hosted twice monthly and include alcoholic and non-alcoholic options.
Parking
Parking is available at Zayo offices.
Recreational Clubs
Love sports? So do we! We offer a variety of options to get involved with your co-workers outside of the office.
Fitness Subsidies
We strongly believe that there is nothing more important than the health and well-being of our employees and families. To promote health and fitness, Zayo has partnered with GymPass.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
The tuition reimbursement program provides an opportunity for Zayo employees to further their education and to apply to be reimbursed for eligible education expenses.
Diversity Program
Lunch and learns
Zayo is committed to providing opportunities for employees to expand and grow their knowledge base through lunch and learn sessions.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
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