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Director of Product Marketing

| Greater Boulder Area
Qualified applicants can direct their queries to [email protected]
Apply now

The Company

VictorOps is a fast-growing, cutting-edge enterprise software startup located in Boulder, CO. This venture-backed team of 80+ people is changing the nature of incident management — offering software that helps teams recover from problems quickly and build a culture of continuous learning. The company is made up of a strong mix of very talented and driven individuals, with a proven senior leadership team.

Who Are You?

Are you a technologist trapped in a marketer’s body? Will being part of a fast-growing start-up make you want to get up in the morning? Then, read on friend… The Director of Product Marketing will work closely with the product and marketing organizations and will be responsible for managing, steering, and creating product-specific marketing content and programs. This person will have an understanding of how to tune funnel efficiency from product evaluation through purchasing, onboarding, and customer success. A successful candidate will have experience and passion around packaging, positioning, messaging, launching, and evangelizing VictorOps products and features. Our primary languages for developing backend software is Scala/Ruby using an Agile development process.

Responsibilities

  • Establish product go-to-market strategies as well as leading and managing all product / feature launch activities including cross-functional launch management, messaging, sales enablement, internal training, customer communication, and driving post-launch product / feature adoption.
  • Collaborate with sales, product, success, and marketing teams to create effective sales and competitive analysis tools; and to bring the Voice of the Customer into the business.
  • Work with product and customer success to understand customer feature adoption behavior. Profile customer behavior, segment customers based on behaviors, and identify strategies to retain and drive upsell opportunities based on identified patterns.
  • Work with key stakeholders to develop processes for synthesizing customer and market data to prioritize roadmap items, drive customer value, and optimize go-to-market strategies based on buyer needs.

Day-to-Day

  • Oversee new product go-to-market strategy and launch execution
  • Work cross-functionally with Sales, Marketing, and Customer Success to deliver product-specific content and projects
  • Work closely with the Content Strategy team to ensure that product message, value, and content is consistent across all touchpoints
  • Stay close to the competition by regularly evaluating competitive product offerings, and arming Sales with information, battle cards, and sell-against collateral
  • Update competitive matrices, sharing key differentiators and themes to use in integrated campaigns
  • Create content that dives deep into specific product features, integrations, use cases
  • Collect customer testimonials and case studies
  • Continually iterate on buyer / user personas
  • Test and validate potential new offerings (features and messages) with prospects and customers

Skills / Qualifications

  • 5+ years of marketing / product experience
  • 3-5+ years product marketing experience within high-tech environment preferred
  • Bachelor’s degree in business or marketing – MBA a plus
  • Highly driven and self-motivated, comfortable with autonomy and driving initiatives
  • Strong written and verbal communication skills
  • Experience leading cross-functional teams and projects
  • Ability to operate in a strategic capacity with limited supervision
  • Excellent people, management, and organizational skills to interact with staff, colleagues, and cross-functional teams, as well as 3rd parties
  • Must be flexible and able to manage multiple projects and personalities at all times

Sweet Benefits

  • A competitive salary, generous benefits, and equity
  • The chance to join a fun and hard-working team
  • A collaborative, open work environment at our office in the heart of downtown Boulder
  • Free snacks, a rooftop patio, and beer on tap

Compensation

At VictorOps, we offer a great package which includes: competitive base salary; medical plan; dental, vision, life and disability insurance; flexible spending accounts; a 401(K) plan; paid holidays and 3 weeks vacation. We believe in work-life balance, and we can prove it.

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Qualified applicants can direct their queries to [email protected]
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages

Location

We're centrally located in downtown Boulder, near local coffee shops, restaurants, and hiking trails.

What are VictorOps Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSA programs provide employees the ability to set aside pre-tax dollars to pay for health care and dependent care costs.
Dental Benefits
Vision Benefits
Health Insurance Benefits
All regular, full-time employees have access to medical, dental and vision insurance plans. We offer a variety of plan options so you can choose the plans that best meet your and your family's needs.
Life Insurance
Life and Accidental Death & Dismemberment coverage is fully sponsored to protect you and your loved ones.
Pet Insurance
We offer a 5% discount on certain insurance plans for your furry loved ones.
Retirement & Stock Options Benefits
401(K)
All regular employees are eligible to participate in our 401(k) plan, currently offered through TransAmerica.
401(K) Matching
Company Equity
Our equity awards give eligible employees the opportunity to own a piece of the company.
Employee Stock Purchase Plan
Our employee stock purchase plan allows you to invest in the company. Eligible employees can purchase stocks at a discounted price using their accumulated payroll.
Performance Bonus
We understand the importance of attracting and retaining the best talent, and therefore offer competitive incentive compensation programs for both our non-sales and sales employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We support you and your loved ones through life's various stages - we offer competitive maternity, paternity and adoption leave programs.
Remote Work Program
Employees are provided with the flexibility and tools needed to be the most effective at getting their jobs done, including remote access, collaboration tools and casual dress.
Vacation & Time Off Benefits
Generous PTO
15 paid vacation days: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Paid Volunteer Time
We value giving back to the communities we live & work in just as much as we value the products we create. We offer three (3) paid volunteer days to all regular employees.
Paid Holidays
16 paid company holidays: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Paid Sick Days
10 days of sick time: Work/life balance is important to us. We all need time away from work to recharge, travel, take care of ourselves, and spend time with family and friends.
Perks & Discounts
Beer on Tap
Casual Dress
Stocked Kitchen
We offer an array of snacks, drinks, prepared foods & catered meals on certain days of the week.
Some Meals Provided
Parking
Fitness Subsidies
We offer discounted gym memberships across the US.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
We encourage our full-time employees to attend job-related courses to build their skills and take charge of their career.
More Jobs at VictorOps8 open jobs
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Qualified applicants can direct their queries to [email protected]
Apply now
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