Consumer Marketing Manager at PopSockets LLC

| Greater Boulder Area
Sorry, this job was removed at 11:14 a.m. (MST) on Friday, January 29, 2021
Find out who's hiring in Colorado.
See all Product jobs in Colorado
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Our Company:

Headquartered in Boulder, Colorado, PopSockets has been making Little Life Changers since 2014. Starting with its viral PopGrip - a customizable and collapsible grip that enables you to text with one hand and prop your devices - PopSockets has designed and developed broad lines of empowering, expressive, and fun products, from PopWallet and PopMount, to PopPower and PopLips. Our products make the lives of our customers a little better every day, and by purchasing our products, our customers make others' lives a little better by supporting our Poptivism program, which includes a platform that enables anyone to raise money for any charity by designing their own PopGrip and tagging a charity of their choice. We're looking for selfless, customer-obsessed, responsible, innovative, passionate, transparent, impactful, and courageous individuals to join us as we make an ever-growing positive impact, one Little Life Changer at a time.


Position Summary:

Are you passionate about birthing and raising exceptionally successful product babies? PopSockets is searching for a Consumer Marketing Manager. Reporting to the Chief Growth Officer, the Consumer Marketing Manager will take ownership of a group of product lines, from inception to retirement. Informed by research, for each member of a given product line, the Consumer Marketing Manager will identify key feature requirements, market opportunities, pricing, positioning, and promotion strategies. The Consumer Marketing Manager will work in partnership with shared services, including operations, research, marketing and design, to identify the right target audiences, learn what products members of these audiences would benefit from, determine appropriate marketing strategies to reach these audiences, and measure the degree to which the design and marketing of each product is successful with a given audience. 

The Consumer Marketing Manager will (i) be the advocate for the customer in the company, sponsoring research of consumer needs and experiences; (ii) have a complete understanding of marketplace dynamics, brand positioning, consumer targets and product lines; and (iii) work cross-functionally to appreciate and help shape the dynamic marketing funnel that drives category growth and share.

The Consumer Marketing Manager will identify and develop innovative ideas (e.g., product, packaging, merchandise, activations and partnerships) in order to create advantage for the brand and Company in the minds and hearts of consumers.

The Consumer Marketing Manager will have a firm grasp of financial analysis (Return on Investment, Value Chain Analysis, SKU Optimization, Channel and Portfolio Optimization, etc.) related to marketing effectiveness, resource allocation and new business opportunities in order to maintain and monitor the health and growth of product lines.


The Role:

  • Ensures brand and product integrity as the product champion and expert 
  • Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
  • Builds product messaging that sets new products apart from others in the market 
  • Contributes to annual brand-planning process
  • Sets product planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
  • Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles
  • Utilizes category and consumer insights to guide pricing, identify growth opportunities and drive innovation in product development as well as marketing initiatives
  • Collaborates with the sales team for specific strategies for channels and 
  • Represents the company and provides support as needed at various trade shows and conventions
  • Plans and executes events and promotions within fan communities 
  • Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs
  • Interfaces with internal and external customers as well as marketing vendors
  • Collaborates with the product and design teams to develop and refine the product lines 
  • Incorporates research and insights in marketing campaigns and content creation 
  • Reviews inventory levels and ensures product availability
  • Works cross-functionally to determine timelines and deadlines for the development of new products with product management, engineering or manufacturing departments

Requirements: 

  • 10 + years of marketing, brand management or consumer segment management experience
  • Proficiency in Microsoft Excel/PowerPoint/Word, Google Docs
  • Capacity to prioritize and juggle projects simultaneously in a fast-paced working environment 
  • Learning mindset 
  • Exceptional organizational skills and attention to detail
  • Ability to work with a variety of stakeholders, with different styles of communication, across teams 
  • Ability to work effectively independently

Salary range for the role is 90-120k base, based on experience. 


discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.


Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • Power BIAnalytics
    • NAVAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • InDesignDesign
    • FigmaDesign
    • PremiereDesign
    • After EffectsDesign
    • Cinema 4DDesign
    • ProToolDesign
    • BasecampManagement
    • SmartsheetManagement
    • TrelloManagement
    • HubSpotCRM
    • KlayvioEmail

Location

We're just outside Downtown Boulder (no traffic!) in a gorgeous, newly built and designed office with terrific mountain views!

An Insider's view of PopSockets LLC

How does your team reward individual success?

We have an internal bonus system that allows everyone to reward each other with points that you can then convert for real world rewards including everything from gift cards to your favorite stores, Amazon, discounted travel and more.

Katie

Sr. HR Manager

How do you collaborate with other teams in the company?

Our office is designed to foster collaboration. There are comfortable meeting areas around every corner, and an open office plan. Even a walk to grab some coffee often results in multiple, impromptu meetings. All of our conference rooms are equipped with huge screens that allow us to stay close with everyone offsite as well.

Andrea

Lead Recruiter

How does the company support your career growth?

Because we're growing so quickly, you don't have to wait for a role to open above you to advance. We welcome new ideas and perspectives, and people are able to grow, develop and advance at their own rate. Want to expand your role? Tell us how!

Julia

Recruiter

How do you empower your team to be more creative?

We work very hard on recruiting in order to bring in passionate people with good ideas, and then let them run. You won't run into the excuse of "this is the way we've always done things". We want change, and growth and innovation, and trust in our people and their skills to get us there.

Jen

Associate Design Director

What are PopSockets LLC Perks + Benefits

PopSockets LLC Benefits Overview

Employees are valued at PopSockets. We provide a number of perks and benefits to show we care and are always looking for ways to do more for our employees. We provide a dog-friendly office, stocked with snacks and high end coffee and tea options. We have a fully stocked bar with a view of the mountains. We offer competitive benefits and 4 weeks of starting vacation time, in addition to time off each year for volunteer opportunities.

Culture
Volunteer in local community
PopSockets Employees are offered two paid volunteer days. Our Manager of DoGoods works directly with local nonprofits we can support as a company. Volunteer opportunities are coordinated quarterly.
Partners with Nonprofits
PopSockets partners with more than 100 nonprofits—large and small—through Poptivism, our unique give back program. Over the past three years, we have contributed more than $3 million to charity!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
PopSockets has a flexible spending account
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
We offer Cardio and Yoga classes three days per week!
Retirement & Stock Options Benefits
401(K) Matching
We contribute 3% of of an employee's annual gross pay to their 401K
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
We provide an option to create a dependent care account
Generous Parental Leave
We provide 12 weeks paid paternal leave for employees who have been here 6 months.
Flexible Work Schedule
PopSockets provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
PopSockets sponsors family oriented events throughout the year.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
We love our snacks at PopSockets. We also offer plenty of tea, coffee and beer on Tap. We also have our own Bevi machine!
Some Meals Provided
Bagles and Donuts every Wednesday and Breakfast burritos the last Friday of the month!
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Softball, Soccer and more!
Fitness Subsidies
We offer thrive pass, $50 per month toward the wellness activity of your choice.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Customized development tracks
More Jobs at PopSockets LLC15 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
HR + Recruiting
Marketing
Operations
Product
Project Mgmt
Sales
Sales
new
Boulder
Finance
new
Boulder
Marketing
new
Boulder
HR + Recruiting
new
Boulder
HR + Recruiting
new
Boulder
Project Mgmt
new
Boulder
Developer
new
Boulder
Sales
new
Boulder
Design + UX
new
Boulder
Marketing
new
Boulder
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView PopSockets LLC's full profileSee more PopSockets LLC jobs