Brand Manager at Likemind

| Greater Denver Area
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Inboxlab, a fast-growing digital publisher, is expanding!
 
We build brands that deliver educational and entertaining experiences directly from the inbox—expanding perspectives through the wonder of learning.
 
Founded in 2017, we're profitable, VC-free, and have amassed 17 million subscribers across brands in the travel and gamified education verticals–with a pipeline of new brands to be launched.
 
As a team of 50+, we’re insatiably curious, infectiously optimistic, radically connected and intentionally intrepid. (If that resonates with you, we should talk!)
ABOUT THE ROLE
As a Brand Manager, you will work strategically and tactically to elevate brands within the Travel and Infotainment sector. Brand Managers will oversee the growth and success of one to three brands. Your vision and creativity will lead the direction and voice of the brand. With a passion for digital strategy, you will assist in business development initiatives, brand optimizations, and managing the day to day operations of the brand suite. You will work across many departments learning and contributing where needed to increase efficiency, expedite growth and increase revenue. You will also work closely with the content and email teams to successfully create and execute campaigns for your brand(s). You will manage the relationships with outsourced creative agencies as we continue to build and launch new brands. The role requires an individual with strong creative and technical knowledge and skills, great communication, extreme attention to detail, and a superior drive to learn on the fly and consistently exceed expectations.

WHAT YOU’LL BE DOING

  • Oversee the daily operations within your brand suite, analyzing areas of opportunity
  • Maximize optimization of brands by identifying inefficient systems and finding solutions to solve problems
  • Create brand and feature specs prior to design and development
  • Work with design and development teams to execute initiatives, including overseeing QA
  • Assist in the management of outsourcing visual and written content, including the identification of new sources
  • Manage revenue opportunities by optimizing revenue per session, user engagement and retention through brand updates, positively impacting the bottom line
  • Manage business development initiatives with current and potential partners to implement new advertising placements
  • Act as the central communication hub between executives and the brand/content team to help manage requests and streamline processes
  • Manage the implementation of email optimization strategies for the brand suite
  • Lead cross-functional teams to create and execute supporting marketing plans
  • Identify forward-thinking consumer insights, analyze competitive trends, and assist with consumer testing

WHAT YOU'LL NEED TO BRING

  • 3+ years of experience in brand marketing, project management or other related field
  • The ability to thrive in an entrepreneurial, fast-paced atmosphere
  • A keen eye for quality design and brand identity
  • Strong knowledge of UI/UX design tools and websites (desktop and mobile)
  • The ability to interpret and synthesize market information and consumer insights into actionable steps
  • Knowledge of email optimization and deliverability and the ability to analyze data
  • Understanding of HTML and CSS a plus
  • Extreme attention to detail with a strong focus on Quality Assurance (QA)
  • Desire to learn new technologies, languages, and frameworks
  • Excellent written and verbal communication skills
  • Must have creative problem solving and good analytical skills
  • Must work well with cross-functional teams
  • The ability to manage and prioritize multiple projects and meet objectives in a timely manner and on budget
  • Must be a self-starter and thrive in a multi-tasking role
  • Attitude to roll up your sleeves and do whatever is needed to get the job done

VERY IMPORTANT!
 
At Inboxlab we aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds and challenge each other to be better every day!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Node.jsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • DOMOAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • SalesforceCRM

Location

Our team is globally distributed, working remotely around the world!

An Insider's view of Likemind

What’s the vibe like in the office?

That's the best part... we all work remote and have the autonomy to plug in from wherever we want. Sometimes you can find me on my couch and other times I escape to my favorite local coffee shop. All team members get a $150/month to go towards coffee shop beverages when we want a change of scenery. Love it!

Caroline

Executive Assistant

What projects are you most excited about?

I'm excited to be working on our user flow for new subscribers. This research is highly collaborative and I love getting to exchange knowledge with such interesting and intelligent people every day. This work is a fusion of psychology, data science, and will have a profound impact on the business. I love that we are at the cutting edge of email!

Jacob

Research Manager

What makes someone successful on your team?

In a fluid and scaling environment, you will have the autonomy to create your own success. Those who welcome change with open arms and fiercely attack every opportunity will excel. We support the development of our team by affording them with challenging work and welcome the individuality and creative mind that they each bring.

Danny

Director of Optimism & Culture

How do you empower your team to be more creative?

Creativity, like everything at Likemind, is led by our values. Our work as a brand, product, editorial and email group is measured by how effectively we live into our values. And, marrying the values to a sound strategic plan, inspiring creative brief and rigorous process, leads to us launching educational and fun brands, effectively every time!

Eduardo Braniff

Chief Brand Officer

What are some social events your company does?

I love that our team is so connected, even in a distributed environment. We get together as an entire team at least once a month via Zoom ... this month we all received plants and pots and will paint them together. We always put a little artistic flare in everything we do... we are all artists after all.

Terra

Senior Executive Assistant

What are Likemind Perks + Benefits

Likemind Benefits Overview

As a Likemind team member, you are eligible to participate in the Likemind benefits program. This program provides medical dental and vision benefits, a 401K matching program, competitive annual bonuses and an equity program! We offer a phenomenal parental leave program, providing 16 weeks of fully paid leave for both men and women. We are also happy to provide $15,000.00 towards adoption assistance.

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Likemind's health insurance policy covers up to 75% of out of pocket expenses for employees and 50% for dependents
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Adoption Assistance
We reimburse up to 15000 for eligible adoption expenses and 16 weeks of paid leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Acme Co. hosts company outings Monthly.
Some Meals Provided
Happy Hours
Happy hours are hosted Once per month.
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

In addition to gym, internet and phone reimbursements, team members receive a variety of other perks. Perks include, but are not limited to, unlimited PTO, 100% remote model, $300 towards office set up upon hire, stainless steal AWAY suitcase, audible subscription, Bose noise cancelling headphones, team lunches and happy hours, $150/month towards coffee shop purchases while working remotely!