Strategic Marketing Product Manager, Digital Platforms

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.

The Target Base Pay Range for this position is $99,000 - $124,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Job Purpose/Overview

Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision around Antech’s PIMS connectivity and IHD Platform Integrations.  This role is critical in enabling seamless integration across veterinary practice management systems and enhancing the customer experience through streamlined workflows and centralized access to diagnostics, imaging, and practice tools. 

This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

This role preferably will be located in our Loveland, Colorado office. We may also consider candidates for our other office locations in New York City and Fountain Valley, California.

Essential Duties and Responsibilities

Strategic Marketing Development

• Own the commercial success of PIMS connectivity and IHD platform integrations, from market assessment and go-to-market strategy to pricing, positioning, and lifecycle management. 

• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

• Develop and implement comprehensive marketing strategies for our PIMS  focusing on market growth and penetration.

Market Analysis and Research

• Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.

• Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

Marketing Plan Creation and Execution:

• Develop and oversee the execution of comprehensive marketing plans for PIMS connectivity and IHD platform integrations

• This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

• Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

Cross Functional Collaboration and Stakeholder Communications

• Work closely with R&D, Capital Equipment and Products, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

• Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

Budget Management

• Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.      

Education and Experience

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

• 3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

• Proven track record in executing marketing strategies in a veterinary or healthcare setting.

Preferred Qualifications:

• Advanced degrees:  DVM/LVT preferred, MBA preferred.

• Veterinary industry experience:  Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

• Technical skills:  Advanced knowledge of digital marketing tools, data analytics software, Veterinary Practice Management Software, and CRM systems.

• Networking and Affiliations:  Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

• Additional certifications:  Certifications in marketing, digital marketing, or project management desirable

Knowledge, Skills and Abilities

Technical Skills and Experience

• Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy.

• Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

• Adaptability: Flexibility to adapt to evolving market trends and business needs.

• Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

• Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

• Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

• Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

• Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

• Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.

Industry Specific Knowledge

• Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

• Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

• Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.

Travel

Will there be travel in this position? Yes
Percent of time: 33%

Working Conditions

The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding.  The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms.  The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office environment.  The associate is occasionally required to sit and stoop, bend, kneel, or crouch.  The associate must occasionally lift and/or move up to 15 pounds.

The associate will primarily work in a typical office environment including use of cubicles, computers and overhead lighting. Temperature extremes will be minimal to nonexistent.  The noise level in the work environment is usually moderate.  The associate will be required to use a computer, spreadsheets, data base management, email, and the Internet.  The associate is frequently required to use a calculator; fax, copy machine, and phone system.  The associate must occasionally use media equipment such as an overhead projector, PowerPoint, and Microsoft Teams. 

About Antech

Antech is a leader in veterinary diagnostics, driven by our passion for innovation that delivers better animal health outcomes. Our products and services span 90+ reference laboratories around the globe; in-house diagnostic laboratory instruments and consumables, including rapid assay diagnostic products and digital cytology services; local and cloud-based data services; practice information management software and related software and support; veterinary imaging and technology; veterinary professional education and training; and board-certified specialist support services.

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

• All Full-time associates are eligible for the following benefits and more:

• Paid Time Off & Holidays

• Medical, Dental, Vision (Multiple Plans Available)

• Basic Life (Company Paid) & Supplemental Life

• Short and Long Term Disability (Company Paid)

• Flexible Spending Accounts/Health Savings Accounts

• Paid Parental Leave

• 401(k) with company match

• Tuition/Continuing Education Reimbursement

• Life Assistance Program

• Pet Care Discounts

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers.

Note to Search Firms/Agencies

Antech Diagnostics, Inc. and its subsidiaries and affiliates (Antech) do not compensate search firms for unsolicited assistance unless they have a written search agreement with Antech and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Antech will be deemed the sole property of Antech and no fee will be paid in the event the candidate is hired by Antech.