Paid Social Marketing Lead

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and GenMobile.
Department Summary
Our Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
We are seeking a strategic, innovative Paid Social Marketing Manager to project manage, develop, and execute paid social campaign strategies that drive profitability and incremental growth across our lines of business. You will manage a team at our media agency, and work closely with cross-functional teams to identify offers and develop program extensions that will drive excitement among social partners.
Key Responsibilities:

• Manage the creation, execution, optimization, and reporting of paid social campaigns across multiple platforms
• Analyze results and identify testing opportunities across all paid social platforms to scale performance and drive innovation across the upper, mid, and lower funnel
• Monitor creative performance to determine the need for net new and refreshed assets. Work with brand and creative teams to develop briefs for paid social ads
• Work with channel partners and agencies to create best practices and performance insights for creative teams to drive improvement and innovation in creative production
• Identify social media networks that align with the company's brand values and target audience, and support upper, mid, and low-funnel objectives; oversee external managed services team to recruit and onboard new channels; provide all necessary resources, guidelines, and support to effectively promote brand offerings
• Meet with channel partners on a weekly basis to review performance, value-add opportunities, and test plans
• Analyze the performance of social campaigns on a daily, weekly, monthly, quarterly, and annual basis for measuring and reporting success; monitor KPIs including CPGA, CPA, incremental lift, CVRs, and CPCs
• Stay abreast of industry trends, emerging technologies, and competitor strategies; introduce innovative marketing techniques to keep the company's affiliate program ahead of the curve

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in marketing, business, or related field OR equivalent in direct experience
• Minimum of 5 years of experience in executing paid social marketing programs, with a proven track record of developing and executing successful campaigns
• Minimum of 2 years experience in managing social marketing platforms and/agencies, with a proven record of successful MoM improvement in acquisitions and CPGA efficiencies

Skills and Qualifications:

• Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively
• Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics
• Marketing and sales creativity applied to designing engaging content
• Proven ability to negotiate agreements; a high degree of proficiency with paid social tracking platforms, reporting tools, and marketing automation software is required
• Proven ability to manage and grow the paid social program for the DTC brand
• Ability to work independently and as part of a team, with a positive attitude and strong work ethic
• Knowledge of the retail wireless industry is a plus

Salary Ranges
Compensation: $72,350.00/Year - $103,400.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.