Whiteboard PMM at Zoom Video Communications
The Zoom Product Marketing team is a world class, experienced group of marketers focused on building and communicating solutions to the world as we transition back to the office and classroom. As a Zoom Product Marketing Manager, you will own every aspect of your product’s positioning, communication, and narrative.
The Zoom Rooms PMM team is looking for a Product Marketing Manager for Zoom Whiteboards that would help launch, grow and drive awareness for Zoom for Touch and Zoom’s next phase of collaborative whiteboard technology.
In this cross-functional role, you will partner with product marketing, sales, and marketing teams to help expand market awareness and adoption, build enablement assets, and sales plays.
GTM orchestration— from program and project management to driving strategic GTM alignment and execution across business functions. You are responsible for the overall implementation of GTM.
Create content – Generate developer-centric marketing content, including blog posts, webinars, videos, and more to facilitate Zoom for Touch and whiteboard adoption
Drive overall awareness — You will work with different verticals, enterprises, customers on the features, value propositions, and capabilities of Zoom SDKs to further adoption and market penetration.
Support highly visible and high velocity release cycles for constantly evolving features and functionality.
Gathering market intelligence – Understand current whiteboard solutions available, needs through metrics and analysis, build assets to help overcome competitive challenges, and increase overall adoption..
Collaborate with product management, sales and marketing teams to build campaigns that reach and resonate with physical and virtual whiteboard audiences.
Become an expert on everything whiteboards; current features, hardware, software, competitive, etc.
Develop core messaging, decks, competitive sales plays and content for target segments.
Work with Zoom stakeholders to help advise Zoom’s marketing team on how & where to reach an audience that’s unique to Zoom with data-backed decision-making.
6+ years of professional experience in product marketing / technical marketing or product management of interactive physical/virtual whiteboards, video conferencing and/or room systems
You’ve run launches and understand how to work cross-functionally with players in ABM, PR/Comms, Sales Enablement, Brand, Advertising, Digital, Social to execute a GTM plan
Experience presenting, and generating content for new and existing products.
You are self-motivated, self-driven, and can operate independently in ambiguous situations
You know how to launch brand new products in emerging markets
You rely on data-driven direction and have a never-ending curiosity to keep getting to the root cause of something
You know how to communicate strategy and tactics upstreams and downstream
You have the organization skills to manage multiple projects with multiple stakeholders without them falling off your plate
You have excellent written and verbal communication and interpersonal skills with a proven ability to articulate a value proposition to technical and non-technical audiences
You’re a pro at building differentiated messaging and assets
You’re humble and have a natural curiosity to always learn more
You can multitask like nobody’s business
You are comfortable presenting in front of executives and large crowds
You are a team player and have strong interpersonal skills
Bachelor’s Degree / MBA (preferred)
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
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