VP, Carrier Strategy & GTM at Vertafore (Greater Denver Area, CO)

| Greater Denver Area
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Ready to lead an amazing new Go To Market team? We are looking for an experienced leader for our Carrier Strategy and Go To Market team to build a world-class Go-To-Market team that will develop go-to-market strategies and create powerful positioning and messaging for our suite of insurance carrier products.

Our ideal candidate has experience in insurance and is a strategic, creative professional with a strong background in B-to-B product marketing. You must be able to learn new markets quickly and develop engaging messaging for various buyer personas to drive demand. In addition, you must be able to establish strong relationships with Product Management, Marketing and Sales leaders to ensure that the strategy and messaging is on point as we roll out go-to-market activities, introduce new products to the market and deliver product updates to existing customers. For this position, it's also essential to be familiar with new technologies, insurance industry trends and carriers' business problems.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

1. Accelerate opportunity capture and help save highest risk accounts

· Partner with Sales team to prioritize accounts and products by account

· Refine Vertafore-level carrier value proposition

· Increase Vertafore brand awareness among carriers e.g., publish articles in carrier-focused publications, speak at carrier-focused conferences to increase Vertafore brand awareness, support sales meetings and carrier events

· Partner with sales team on major saves and deals; join upfront strategy discussions as the "expert" on carrier distribution technology and "why Vertafore"

2. Identify and prioritize next set of product expansion and enhancement opportunities for carriers

· Understand breakdown of carrier spend on technology

· Understand competitive landscape and win/loss drivers by product

· Prioritize new expansion opportunities in carrier distribution

· Prioritize top enhancements for existing products

· Support Product Management's development of business cases to support top opportunities as part of roadmap planning

3. Manage carrier-side of strategic carrier projects, specifically working with design partners

· Develop epic and feature requirements

· Gather input on detailed features, workflows and UX/UI mockups

· Usability test the emerging solution

· Run Early Adopter and Design Partner executive meeting cadence



· 10+ years experience in enterprise product marketing, product management, or related fields preferred

· MBA/MA degree in marketing, communication, or other relevant field preferred

· Strong interpersonal skills to engage with technical and sales communities

· Experience in P&C insurance strongly preferred

· Project management skills and attention to detail

· Proficiency in MS Office and MS Powerpoint

· Excellent verbal communication, presentation skills, and writing proficiency

· High performer who consistently meets/exceeds personal MBOs but thrives in a team environment

Additional Requirements and Details:

· Travel required up to 20% of the time.

· Located and working either from a remote location or in Denver office (preferred)

· Occasional lifting and/or moving up to 10 pounds.

· Frequent repetitive hand and arm movements required to operate a computer.

· Specific vision abilities required by this job include close vision (working on a computer, etc.).

· Frequent sitting and/or standing.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • AWS (Amazon Web Services)Frameworks


Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provide 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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