The VP, Digital Strategy role is a critical role as part of the growth of Metric Theory. In this role, you’ll lead a multi-regional team and grow the agency relationship with our largest and highest profile B2B and B2C lead gen brands. This individual will lead people, digital strategy and client relationships. We’re looking for someone who can hire and develop team members to deliver top results and client experiences. 

Our ideal candidate is a performance marketer who has a passion for innovation and storytelling with a natural aptitude for team leadership, strategic collaboration, relationship building, and driving growth. This individual relishes forming meaningful relationships with C-suite executives and key decision makers, as well as guiding digital paid media strategy across paid search, social & display advertising teams.

Client and Strategic Leadership:

• Serve as the Executive Sponsor for the largest, multi-channel lead gen & B2B enterprise brands 
• Provide strategic direction and thought leadership to drive growth through full funnel, data driven, and holistic digital marketing for portfolio of clients
• Provide POV on prominent topics like 1P data strategy, iOS 14 impact, new digital media channel expansion, upper funnel measurement & more
• Support team members during key impact moments such as planning, QBRs, and ad hoc meetings 
• Help integrate new service lines (creative & CRO) & digital advertising channels
• Leverage media vendor partnerships (Google, Microsoft, Facebook, Linkedin, etc.) to strategically elevate client portfolios by identifying growth opportunities through data and research

People Leadership:

• Directly manage 5-6 (Sr.) Directors overseeing a larger team of 10-15 
• Build a high-functioning team of top players to lead our largest lead gen & B2B accounts

Internal Agency Operations:

• Revenue & retention responsibilities for accounts and P&L for team performance
• Create frameworks and playbooks of standardization for internal team growth and efficiency 
• Support sales team on largest, multi-channel lead gen pitches and proposals

Qualifications:

• 10+ years of paid performance digital marketing experience
• 3+ Years in a supervisory role directly overseeing other digital marketing professionals
• Experience forecasting and allocating digital marketing budgets across channels on lead gen and B2B accounts
• Comfortability speaking to best practices and growth strategy across paid search, paid social & programmatic display and video
• Strong data analytics and strategy background
• Experience presenting digital marketing strategy to C-Suite and executive audiences
• High-level Excel proficiency

Ideal Candidate Has:

• Worked in a fast-paced agency environment
• Relationships with executives at large performance advertisers
• Comfort working with clients in order to drive change within an organization and account team
• Exposure to SEO, ABM, App & CTV advertising efforts (in addition to search, social & display)
• Ability to travel for client and internal meetings, up to 10%

Why You Should Apply:

• You love shaping the careers and mentoring talent, both in terms of direct reports and dotted line team members
• You are passionate about helping blue chip companies, hot startups and inspiring disruptors achieve their growth goals, and want to make an impact on their bottom line via our team’s services. You will be the face of the organization for these clients, with involvement in larger multi-channel QBRs and pitch meetings.
• You want to have a voice on the executive team of a growing company -- we are at a pivotal point in our journey as an organization, and are looking for external talent to help shape the future of MT
• Culture is important to you. We don't just talk when it comes to culture, we walk the walk. MT is consistently ranked by Entrepreneur and Inc Magazine's best places to work.

Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 200+ company and a respected competitor in our industry (see awards below). In January 2021, Metric Theory merged with Media.Monks in order to expand our services offering and increase our visibility in the advertising space. We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.

Most Recent Notable Awards:

• Built In Best Places to Work in San Francisco, Denver and New York in 2021

• US Search Awards Agency of the Year in 2020

• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020

• Search Engine Land Agency of The Year in 2019

• Digiday Worklife Award in 2019

• Adweek 100: Fastest Growing Agencies in 2019

• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019

• Inc. Best Workplaces 2017, 2018 and 2019

• Denver Business Journal's Best Places to Work 2017-2021

• #7 in Entrepreneur's Top Company Cultures 2018

Why We’re Frequently Ranked a Best Place to Work:

• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles

• Openness to new ideas that affords employees the opportunity to make a difference on day 1

• Frequent 360-degree feedback that pushes everyone to get better together

• Universal eagerness to help each other without the expectation of anything in return

• Conscious focus on learning & professional development at all levels of the organization

Benefits Include:

• Unlimited paid time off, sick days, and 14 company-wide holidays including Christmas Eve & Christmas Day, New Years Eve & Day, Juneteenth, and International Women's Day (to name a few)

• Unlimited opportunity to work from home or in a fully remote work setting, we also have offices nationwide for a full time or hybrid work model

• Fully covered medical, dental & vision coverage for you and your family; family planning assistance; 16 weeks fully paid parental leave for both parents

• 401(k) company contribution; monthly wifi stipend; work from home stipend; pet insurance; Talkspace and Headspace memberships, and more!

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