Company Information

Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.

Job Description

Strategic Engagement Advisor

Summary

The Strategic Engagement Advisor is part Marketer, part Consultant, and part Technologist. As a member of Marketo's Strategic Engagement Services team, the Advisor will bring real-world marketing transformation experience and marketer-to-marketer trust to the pre-sales process as well as deliver billable Strategic Services that complement the implementation work performed by Marketo’s Professional Services team.

The Strategic Engagement Advisor will provide pre-sales and post-sales continuity, establishing a trusted, consultative relationship with customer executives to last throughout their journey with Marketo. The Advisor will help define a roadmap for our customers and guide them through transformation of their marketing and their organization with the support of Marketo’s products and services.  

Duties

• Support Account Executives in the pre-sales process by providing a cross-industry perspective and stories of successful transformation
• Support Engagement Managers in scoping effective services engagements
• Facilitate an exceptional level of understanding of our customers’ customers through persona work 
• Help our customers create a new vision of cross-channel engagement with Marketo's engagement platform  
• Define strategies beyond demand generation — for acquisition, onboarding, cross-sell, up-sell, retention and advocacy
• Build content strategies for the production and delivery of 1:1 personalization at scale
• Help customers design an organizational structure and governance to advance of the Engagement Marketing Maturity curve
• Help customers drive greater alignment between Marketing and Sales 
• Define roadmaps to guide the customer’s transformation of their marketing and organization to drive the greatest value from their Marketo investment

Requirements

• A Bachelor’s degree; MBA preferred (or equivalent experience)
• 7-10 years’ experience in Customer Engagement, Marketing or Consulting fields
• Executive presence, relationship building, strong decision-making skills
• Experience facilitating groups toward a stated objective
• Deep experience working within Enterprise Marketing Organizations
• Deep experience in Sales and Marketing strategy
• Demonstrated competency with implementing business processes 
• 50% travel expectation
• Established business acumen
• Resiliency in the face of competing demands and conflicts
• Demonstrated success in a high pressure, dynamic, fast-paced environment
• Ability to drive change in a matrixed environment
• Well-developed written and verbal communication skills
• Experience working within technology organizations preferred