Senior Marketo Administrator - Remote
We know there’s no such thing as a “perfect" candidate - Nor do we look for the right "fit" with us, we look for the Add! We encourage you to apply for a role at Pax8 even if you don’t meet 100% of the bullet points. We believe in cultivating an environment where there are a diversity of perspectives, in hopes that we can all thrive in an inclusive environment.
Pax8 is proud to be a Colorado-Grown business that is expanding all over the globe! We have offices in Greenwood Village, Colorado Springs and Florence, CO. While we are in the process of building offices in Georgia and Texas as well, Pax8 is fully embracing the Hybrid work life synergy! We encourage all applicants authorized to work in the US to apply regardless of location as nearly all of our roles can be remote!
The Senior Marketo Administrator owns and champions the marketing automation system. They assist with system design, data integration, process definition, troubleshooting, campaign automation, data integrity and platform enablement. The Administrator works closely with our marketing, demand gen, and sales teams as well as our internal Tools & Technology team to ensure seamless GTM execution and maintenance of our data/reporting foundation. They are instrumental in driving the success of our core operations and GTM execution.
Essential Responsibilities and Percentage of Time Spent (includes, but is not limited to):
- Manage administration and expanded use of marketing automation platform by building, maintaining, and optimizing a best-in-class system (15%)
- Utilize Marketo best practices, including documentation, guidance, training, and enablement across varied functional teams (15%)
- Continually create and manage platform performance, including users, roles, workspaces, programs, smart campaigns, smart lists, sync/system errors, forms, landing pages, tracking, automations, segmentation, lead routing, MQL structure, channel management, retention, privacy policies, manage a mature lead scoring, lead routing and lead management process (15%)
- Continually create and manage integrations, including customer relationship management system, event management platform, webinar platform, ad tech, and other tools in the technology stack (10%)
- Ensure a successful configuration, implementation, and maintenance of all marketing programs within platform (10%)
- Develop Marketo Center of Excellence ensuring scalability, efficiency, best practices, and innovative approach; provide Marketo training, onboarding, and upskilling processes (10%)
- Apply compliance and legal requirements (CAN-SPAM, GDPR, CCPA, data security, branding, etc.) to Marketo; define user roles and develop guidance to support the compliance (10%)
- Collaborate with marketing campaign, customer, and product marketing teams on Marketo strategy, campaign execution, A/B testing and processes (5%)
- Proactively review and identify areas to increase efficiencies with automation (5%)
- Work collaboratively across marketing functions to create seamless data and campaign flow in addition to mature processes for reporting (5%)
Ideal Skills, Experience, and Competencies:
- At least seven (7) years of experience working in marketing automation, operations/data and/or equivalent agency/consultant experience
- At least five (5) to seven (7) years of experience working as a Marketo Administrator, current certification preferred
- At least five (5) years of previous management experience in a similar role
- Ability to establish and build a growing team
- Demonstrated experience in SalesForce (specifically campaign, lead, contact, and account objects)
- Experience collaborating with SalesForce admins, IT teams, sales, ops, and other non-marketing stakeholders
- Experience in and deep understanding of data workflows, architecture, field syncs, campaign hierarchy, attribution, reporting, and lead management
- Familiarity with commonly requested Marketo integrations and associated B2B technologies (CRM, Webinar, Sales Enablement systems)
- Experience or familiarity with HTML, CSS, JavaScript, and responsive email coding preferred
Required Education & Certifications:
- A./B.S. in related field or equivalent work experience
*Note: Compensation is benchmarked on local Denver Metro area market rates. Qualified candidates in other locations can expect a salary package that may be adjusted based off applicable cost of wages in their respective location.
At Pax8 we believe that your Total Rewards should include a benefits package that shows how much we value our greatest assets. Pax8 people enjoy the following benefits:
- Non-Commissioned Bonus Plans or Variable Commission
- 401(k) plan with employer match
- Medical, Dental & Vision Insurance
- Employee Assistance Program
- Employer Paid Short & Long Term Disability, Life and AD&D Insurance
- Flexible, Open Vacation
- Paid Sick Time Off
- Extended Leave for Life events
- RTD Eco Pass (For local Colorado Employees)
- Career Development Programs
- Stock Option Eligibility
- Employee-led Resource Groups
Pax8 is the leading value-added cloud-based SaaS distributor, simplifying the cloud journey for our partners by integrating technology, business intelligence and proactive service to deliver an unparalleled experience. Serving over 13,000 partners through the indirect sales channel, our mission is to be the world’s favorite place to buy cloud products. We are a fast-growing, dynamic and high-energy startup organization, allowing you to make a meaningful impact on the business. Culture is important to us, and at Pax8, it’s business, and it IS personal. We are passionate, creative and humorously offbeat. We work hard, keep it fun, and expect the best.
Pax8 not only wins numerous awards in our field but we have time and again been voted among the best places to work in Denver. We are committed to our goal of being the #1 employer of choice!
We Elev8 each other. We Advoc8 for our partners. We Innov8 continuously. We Celebr8 life.
Pax8 is an EEOC Employer.