Junior PPC Specialist - Agency
Company Overview
We are a technology and digital advertising company focused on making quality digital marketing accessible to every business. We achieve this goal by partnering with local marketers, media companies, agencies, and channel sales organizations, helping them leverage our proprietary advertising software platform, Ui.Marketing.
Since 2013, we have grown from a few founders to a team of 125+ talented, hard-working individuals leading the industry in supporting local marketers. This team is responsible for the creation of Ui.Marketing — technology that gives users have the ability to track the entire sales funnel all within a single platform. Additionally, team members execute sophisticated digital advertising campaigns in Programmatic, Native, Video, Mobile, Search Engine Marketing, Email, and Search Engine Optimization.
As a company, our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding in 2013 has led to being recognized in a few ways we are proud of:
- Inc. Magazine “Best Workplace” 2017, 2018
- Denver Business Journal “Best Workplace" 2018
- Built In Colorado’s Best Workplaces 2018, 2019, 2020
Those who join our team join the ranks of an engaged, lively, industry-leading team.
Job Overview:
The ideal candidate will have a passion for data and analytics, as well as have strong communication skills, be extremely organized, self-motivated, and collaborative. The candidate will have the desire and aptitude to learn quickly while effectively multi-tasking. Experience working in Google Ads and Bing advertising are helpful but not required.
Responsibilities:
• Implement Pay Per Click media strategies for clients
• Handle, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
• Handle the creation of large keyword lists
• Provide creative ad copy suggestions
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with client goals
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
• Ability to generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
• Keep pace with search engine and PPC industry trends and developments;
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Benefits:
AdCellerant offers full-time employees:
- Paid vacation
- Paid sick days
- Health/dental/vision benefits
- 401k retirement plan
- Paid maternity/paternity leave
- Work from home flexibility
- Fun downtown Denver location with a great work atmosphere
Compensation:
$40k - $45k
Location Requirements:
Ability to report to Denver, CO office on occasion preferred. Work from home available.
#BI-Remote
Other Requirements:
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity:
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Professional Competencies
• Passion for Search and digital marketing.
• Ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to digital marketing initiatives.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics.
• Experience working with popular PPC ad platforms (Google Ads, Bing).
• Proficiency in managing small to medium scale PPC accounts in a variety of different business verticals.
• Google Ads / Bing certification a plus.
• BS/BA degree preferred.