Field Marketing Manager

| Greater Denver Area

Guild, the leading education benefits platform and one of Denver's fastest growing startups, is increasing economic mobility for working adults in America and providing education and support to help every student survive and thrive in the economy of tomorrow. Our platform helps employers offer education as a benefit to their employees by connecting employers' workforces with our network of nonprofit universities and education institutions that focus on serving the needs of working adults. And, our team of retention coaches helps each employee navigate the path back to school, providing individualized support from day one through graduation. In order to accelerate our growth and achieve our mission to serve 1000s more students, we've raised over $70 million from top tier investors including Felicis Ventures, Bessemer Venture Partners, and Redpoint Ventures (among other social impact and VC partners!). Now, we’re looking to add a Field Marketing Manager to the team.

As the Field Marketing Manager, you’ll play a central role in Guild’s mission by building and maintaining strong relationships with field employees (e.g., Regional Leads, Restaurant Managers, Clinic Leaders) at current and new Fortune 1000 clients that position the Guild partnership as a sustainable and valuable long-term asset to their organizations. You’ll report to Annie, our Sr. Manager of Field Relationships. In this role, you’ll develop an intimate understanding of the workflows and needs of our partners and their employees to drive behavior and feed new value-creating solutions back to our internal teams.

 A day in our open, collaborative workspace will look a little like this:

  • Developing relationships with current and new partners that enable you to recognize the unique needs of each partner’s business and employees and match those needs with Guild’s products
  • Traveling to regional locations of our clients to meet and present Guild to clients’ employees (should be willing to travel up to 30%)
  • Communicating with clients over the phone and in person and advocating client needs/issues across internal and client teams
  • Researching best in class outreach strategies from across different industries and evaluate the best options for Guild to implement
  • Collaborating with our Marketing, Product, and Design teams to create campaigns and collateral for the field
  • Measure and analyze outcomes in order to determine which campaigns are most effective so that the team can continue to focus on the highest impact activities

In this role, you’ll grow and expand your skills by:

  • Taking on a cross-functional role that will expose you to the ins and outs of Guild (working with our Marketing, Product, and Design teams)
  • Building and cultivating ongoing relationships with dozens of client points of contact at a time - get to know their priorities and challenges and tailor your tactics to ensure mutual outcomes
  • Influencing the strategy of, and executing on, our field marketing strategies - creating and testing new approaches, outlining implementation roadmaps and budgets, structuring campaign goals and reporting to and training the team to effectively achieve desired results
  • Developing an intimate understanding of what it takes to drive exponential growth within each of our partner channels in a way that is beneficial not only for Guild, but also our partners and, most importantly, their employees
  • Receiving feedback through our learning-focused, twice annual Structured Growth Conversations

You’ll know if you’re successful by:

  • Maintaining strong relationships with clients and maximizing student adoption
  • Proactively identifying the needs of each client and each client’s employees and selling Guild’s products accordingly
  • Becoming an expert on our clients’ businesses so that you can effectively structure field management and marketing goals, plans, messaging and training
  • Partnering cross-functionally to respond to client needs
  • Delivering increased student enrollment, engagement, and retention to our clients

You’ll join a team:

  • Of learners dedicated to our mission and building a successful, dynamic company
  • Committed to building a diverse, equitable, and inclusive environment that you’d support every day
  • From diverse backgrounds, ranging from consulting to teaching to political campaigns (and more!)

What you’ll add to Guild - as an individual and part of the broader team:

  • 3+ years of total experience in similar or related roles, preferably in B2B2C style partnerships at an organization where high-touch, long-term relationships were essential to the business’ success
  • Experience driving interest and engagement through field marketing initiatives for a corporate or political organization
  • Mix of natural creativity and analytic behavior to drive outcomes
  • Knowledge and understanding of how to develop strong relationships and communicate effectively while under pressure - balancing confidence, humility, and diplomacy
  • Extremely organized with a high attention to detail and the ability to keep track of both the high level progress and the small details
  • Examples of how you’ve successfully taken a data-driven approach to account management to increase client satisfaction
  • Experience engaging cross-functionally with a broad range of internal and external stakeholders to manage and launch new product and marketing initiatives
  • Evidence of your intellectual curiosity in the space - do you blog, tweet, speak, or read everything that’s out there - tell us more!
  • A drive to work hard and a plan for how you can refresh/recharge while working in a startup
  • Something else? Wonderful, we’re curious to learn more about you!
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Location

370 17th St., Suite 3400, Denver, CO 80202

What are Guild Education Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Professional Development Benefits
Tuition Reimbursement
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