Experimentation Strategist at Fanatics
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Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.
About the Team
Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.
We are seeking an innovative Experimentation Strategist to join our Experimentation Team. This individual will be responsible for executing the corporate testing portfolio for e-commerce and mobile-optimized websites to maximize ROI and improve the online customer experience. The Experimentation Strategist will be a primary point of contact for all aspects of testing and will interface with stakeholders such as Marketing, IT, GMs, Product Management, and Analytics. Our testing portfolio covers a broad spectrum of experiments including site algorithms, platform features, catalog and pricing changes, design enhancements, etc. We are looking for an A/B testing expert who can support a diverse testing plan with an advanced marketing, technical and analytical skill set and who will be a key contributor in delivering bottom-line results.
•Prioritize and manage Experimentation roadmap
oLead discussions with stakeholders to understand test goals and business impact
oIdentify opportunities to run tests based on effort, site traffic and competing tests
•Own A/B and multivariate test design, execution and documentation
oDevelop and clearly articulate test hypotheses and success metrics based on testing requirements
oWork closely with developers to build out testable features in accordance with requirements
•Monitor tests throughout their lifecycle to ensure testing fidelity and validity
oEnsure a seamless site and customer experience for every test
oEvaluate the impact of concurrently running tests, promotions, launch of new features and other website changes that might influence test results
•Provide valuable context and analytics know-how for interpreting test outcomes
oRecognize and resolve data or tool inconsistencies and gaps that impact testing success
oContribute to experiment analysis – help uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
•Drive the test communication process, inform stakeholders of test status, provide visibility into test outcomes, and populate experimentation roadmap based on testing recommendations
•Minimum of 3 years’ experience using A/B and Multivariate Experimentation tools such as Optimizely, Maxymiser, SiteSpect, Adobe Target, etc. Experience with internally developed experimentation platforms a plus
•Strong project management skills - Minimum of 2 years’ experience driving experiments from ideation to completion
•Experience with Web Analytics tools such as Omniture, Google Analytics, etc. a plus.
•Knowledge of Usability/User Interaction and Customer Journeys and are desired
•Excellent communication skills both written and verbal.
•Proficiency in Excel
•Experience at a B2C e-commerce company a plus
•Bachelor’s degree required
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
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