Xero
Denver, CO
Remote

eCommerce Industry Vertical Director

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 


At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.


How you’ll make an impact... 


Xero’s Global Verticals team identifies and executes strategies that propel Xero’s growth within industry verticals by identifying differentiating opportunities with core product, partnerships, marketing/advertising and other applicable go-to-market actions. 


The eCommerce Industry Vertical Director will be responsible for developing and implementing strategies in each of Xero’s operating regions to establish and grow Xero’s ecommerce presence and proposition through accounting partners, direct to SMB and other third party channels. You will work closely with cross functional resources in our product, partnerships/ecosystem, strategy, sales and marketing teams to accomplish your goals.


In order to be successful, you must provide insight and understanding of the rapidly evolving eCommerce market by acting as an industry expert understanding key partnerships, accounting software functionality and the competitor landscape in this space. You’ll also act as conduit between local sales, global marketing and other cross functional internal teams to capitalize on the opportunity for Xero in the eCommerce vertical. 


While the focus of this role is primarily to accelerate growth in the eCommerce space you will also be asked to evaluate opportunities and build best practices for other industries as Xero continues to grow globally.

What you'll do

  • Identify and work to establish sales and marketing strategies, in conjunction with global marketing and product and ecosystem marketing teams, for Xero’s eCommerce solutions. This includes work with strategic partners and regional teams to implement plans for growth.
  • Act as a global industry expert to Identify and understand Xero’s position with influential brands in the eCommerce space. These may be cooperative partnership opportunities identified and approached in conjunction with the strategic partnerships team, competitive threats or developing relationships for further discovery.
  • Provide deep and practical customer-centric eCommerce industry expertise in several key areas:
  • Support regional sales leaders and teams to drive more valuable solutions and impact for eCommerce customers
  • Work collaboratively with the sales enablement team to develop training programs to constantly raise the industry expertise of the broader team
  • Work with regional teams to design, deliver and scale outreach strategies and activities to drive awareness, interest and demand for Xero’s eCommerce solutions
  • Build and cultivate relationships with key customers, industry thought leaders, influencers and innovators
  • Help drive cross-functional alignment across Sales, Marketing, Product, Partnerships, and other key internal stakeholders, by working closely with regional directors of operations.
  • Provide expertise on current e-commerce industry platforms, competitors, best practices and ways Xero can win more often with eCommerce businesses.
  • Identify new areas of e-commerce opportunity beyond current organizational thinking.
  • Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability
  • Developing and maintaining an independent view of all markets in which eCommerce is an active growth opportunity in the short, medium and long-term for business planning and business development
  • Communication across senior leadership, regional MDs and other important stakeholders to establish and grow Xero’s presence within the eCommerce space, globally.
  • Working with industry groups to ensure that Xero is at the forefront of the latest technological and digital opportunities for the eCommerce industry.
  • Identify important customer experiences that will provide strategic or competitive advantage.

What you’ll bring... 


The successful candidate will bring at least 5 years eCommerce industry experience with a focus on business development activity. Ideally you will have experience in product marketing and/or product management roles in a SaaS/technology business working across regions, time-zones and cultures in a complex matrix environment. Critical will be an expert level of understanding of the rapidly evolving eCommerce industry and the technology market, specifically the value of accounting software adjacent to other technologies for the SMB sector. You will bring to the role a deep understanding of enterprise level commercial deal creation, negotiation strategies and international business relationships. With a proven ability to influence and lead cross-functional teams you will be expert in managing multiple internal and external projects to deliver outstanding results. 


This role presents an outstanding opportunity for someone to drive awareness and the adoption of the eCommerce vertical strategy across the globe and contribute to Xero’s bold growth ambitions.


About Xero?


Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.


We value our people and offer a wide range of compelling benefits and perks, including Xero shares. Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Mandated unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental insurance
Cigna dental PPO plan
Vision insurance
VSP vision plan
Health insurance
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental health benefits
Concern EAP benefits for all employees
Financial & Retirement
401(K)
401(K) matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous parental leave
26 weeks paid parental leave.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid volunteer time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid holidays
11 paid holidays per calendar year
Paid sick days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Office Perks
Commuter benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company-sponsored outings
Annual holiday party, as well as a summer celebration!
Free snacks and drinks
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some meals provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Company-sponsored happy hours
Happy hour starts every Friday at 4!
Fitness stipend
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job training & conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

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