Customer Advocacy Manager [open to Broomfield, CO or Indianapolis, IN]
Company Description
Conga’s suite of solutions creates more efficient organizations by simplifying and automating data, documents, contracts and reporting. As the provider of the #1 paid application on the Salesforce AppExchange, we have more than a decade of experience increasing the value of the Sales Cloud by removing systems and process pain points that impede the customer lifecycle. Our 11,000+ customers are passionate about our platform and support giving us 5 stars on the Salesforce AppExchange.
Conga offers a fast-paced, dynamic environment for professionals looking to help build and enhance a seamless customer experience. Our top of the line product suite, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success. We offer competitive compensation and benefits, including 100% paid health insurance for employees, 401k plan, generous PTO schedule, and lots of additional perks!
Job Description
As our Customer Advocacy Manager, your focus is to help make our customers wildly successful and highlight their success. You will have a tight pulse on our happiest of customers and have creative ideas for increasing our customer advocate base. You will get the chance to interact directly with our 11,000+ customers while also working closely with other internal customers such as product marketing, sales, customer success, product education, and onboarding. You will empower management and sales to use customer feedback and data to create and optimize customer programs, identify problems, and implement strategies to accelerate growth of retention and advocacy opportunities.
Responsibilities:
Build and execute campaigns to drive retention, education, and advocacy, within our existing customer base.
Own the strategy, development, measurement, and execution of customer lifecycle journey campaigns including Pardot nurture tracks, direct mail milestone kits, and holiday gifts.
Manage Conga’s customer advocacy program to mobilize and engage Conga customers throughout the year and during strategic events like Dreamforce and Conga Connect.
Own Conga’s customer reference program to support identifying and matching customer advocates for requests such as sales references, analyst interviews, podcasts guests, webinar speakers, and event panelists
Create programs to drive customer reviews and engagement on sites like G2, Salesforce AppExchange, and Capterra
Collaborate with Product Education and Onboarding teams to provide customers with valuable content and resources to support them throughout their customer journey.
Work hand-in-hand with partner marketing team to drive customer education and advocacy through our partners
Support Conga’s Executive Advisory Board program strategy and execution
Contribute to a culture of innovation by finding new and better ways of doing things: identify, create, and employ innovative approaches to consolidating and distributing customer information.
Other duties as assigned by the Director of Customer Marketing
Qualifications
3+ years’ experience in creating and executing integrated campaigns for demand generation or customer programs
SaaS B2B marketing with a strong emphasis on customer programs or demand generation preferred
Embodies Conga core values of passion with a purpose, adapt to win, the desire for knowledge, and five-star value
Strong project management skills and ability to use data to guide decision-making and resource allocation
Hard-working, self-starter with a willingness and eagerness to learn
Actively participates and collaborates with others across teams to achieve business goals
Desire to learn more about customer lifecycle marketing, advocacy marketing, demand generation, customer marketing, and/or campaign development
Organized, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high quality deliverables
Strong written and oral communication skills
Problem solver who is proactive, analytical, and innovative - never satisfied with the status quo.
Experience with marketing tools including: Pardot, Salesforce, Salesloft or compatible tools required
Familiarity with marketing tools like Sendoso, Wrike, Influitive, and Vidyard are highly preferred
Bachelor’s degree or equivalent work experience required
Additional Information
Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.