Our Digital Marketing team is growing, and we are looking for a Zoom Affiliates Lead to help scale our affiliate and partner campaigns and initiatives. This position will be a key member of the digital marketing team and be responsible for all aspects of affiliate marketing, including partner relationships, partner recruiting, activation, and optimization. The ideal candidate is a self-starter who is passionate about both the analytical and creative aspects of marketing. This candidate must also be able to think strategically and tactically and be comfortable with the fast-paced nature of a growing start-up. Passion for learning, innovation, and collaboration is a big plus.
Oversee the day-to-day operation of Zoom’s affiliate and partner programs, with strong focus on scaling Phone affiliates to start
Develop and implement strategies to drive user growth, conversion and efficiency via affiliate marketing programs
Test, evaluate, and iterate on affiliate payout structure, commissioning / bounties
Build affiliate marketing processes, strategies and develop best practices to be applied regionally and globally
Improve acquisition efficiency and maximize the contribution of affiliates as a channel
Monitor conversion funnels and analyze user acquisition campaign performance on a daily basis
Generate weekly performance reports and share key results with broader growth team
Share learnings from Zoom partner/affiliate campaigns with the broader digital team to improve all channels.
Negotiate pricing and contractual agreements
Design custom reporting dashboards to monitor campaign pacing and performance
Maintain healthy communication with affiliate partners
Work cross-functionally to drive campaign success - marketing ops, sales leadership, customer marketing, creative, legal, finance, etc.
Educate broader team on affiliate marketing trends that can impact Zoom’s growth strategy
Ensure timely and accurate invoicing by agencies and affiliates
5+ years of experience in marketing
3+ years of experience in affiliate and/or referral marketing / performance marketing in a SaaS company (Experience in the VoIP industry is highly valuable)
Experience scaling regional / global affiliate marketing programs
Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPIs, and profitability levers
Knowledge of affiliate marketing space and how to optimize partnerships to drive performance across various affiliate models
Deep understanding of the affiliate marketing ecosystem, and the unique characteristics of the VoIP affiliate space
Effective negotiation and relationship management skills
Advanced Excel skills; strong analytical background including data manipulation, pivot tables, VLOOKUPs
Able to negotiate and influence stakeholders using data and insights
Can quickly and thoughtfully analyze performance metrics and make campaign decisions that drive positive ROAS
Solid understanding of mobile and web attribution/measurement (tag management, postbacks, post-install event tracking, attribution models etc.)
Ensuring a diverse and inclusive workplace where we learn from each other is core to Zoom’s values. We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records as well as any qualified applicants requiring reasonable accommodations in accordance with the law.
We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
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