Head of Youtube Advertising

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Metric Theory is looking to hire an experienced Youtube professional that can bring our Youtube offering to clients to the next level.


As the expert of all things Youtube advertising, you are responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. In this role, you will have the opportunity to manage YouTube advertising for a portfolio of clients, ranging from $20k-$200k+/mo in ad spend. Working within our collaborative client team format, you will be a fully autonomous channel manager overseeing strategy development, tactical execution and communication with the client regarding YouTube. You will begin to take on new clients in month 1.

Responsibilities May Include:

  • Build & optimize YouTube campaigns for a roster of ecommerce, B2B and lead generation clients across various industries
  • Define, monitor and analyze trends in clients’ KPIs
  • Develop YouTube advertising strategy based on client-specific goals
  • Actively test and analyze targeting, ad creative and campaign types to drive results in line with clients’ goals
  • Communicate performance results, creative learnings and strategy recommendations to clients & secure buy-in from decision makers
  • Advise on new ad creative based on learnings from existing ads
  • Guide overall creative direction based on YouTube best practices
  • Contribute to quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
  • Follow YouTube and digital video industry trends, contribute to our agency blog, and contribute to agency thought leadership on YouTube
  • You’re also encouraged to contribute to new specialty areas, write blog posts and train our new hires

Qualifications:

  • 3+ years of direct YouTube advertising client management including strategy development, execution & client communication
  • Experience with strategy development and execution for paid search or paid social is a plus
  • An understanding of how to use different YouTube campaign types to drive to different client goals (e.g. awareness, action, etc.)
  • Strong data analytics background
  • Experience presenting digital marketing strategy to C-Suite and executive audiences
  • High-level Excel proficiency
  • Not afraid to get in the weeds, but still able to see the trees, forest, and ecosystem
  • Exceptional communication skills & interpersonal skills
  • An eagerness to work as a member of a fast

Not a Must, but a Plus:

  • Experience in incrementality or brand lift testing
  • Experience with organic YouTube channel optimizations

Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 200+ company and a respected competitor in our industry (see awards below). In January 2021, Metric Theory merged with Media.Monks in order to expand our services offering and increase our visibility in the advertising space. We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.


Most Recent Notable Awards:

• Built In Best Places to Work in San Francisco, Denver and New York in 2021

• US Search Awards Agency of the Year in 2020

• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020

• Search Engine Land Agency of The Year in 2019

• Digiday Worklife Award in 2019

• Adweek 100: Fastest Growing Agencies in 2019

• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019

• Inc. Best Workplaces 2017, 2018 and 2019

• Denver Business Journal's Best Places to Work 2017-2021

• #7 in Entrepreneur's Top Company Cultures 2018


Why We’re Frequently Ranked a Best Place to Work:

• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles

• Openness to new ideas that affords employees the opportunity to make a difference on day 1

• Frequent 360-degree feedback that pushes everyone to get better together

• Universal eagerness to help each other without the expectation of anything in return

• Conscious focus on learning & professional development at all levels of the organization


Benefits Include:

• Unlimited paid time off, sick days, and 14 company-wide holidays including Christmas Eve & Christmas Day, New Years Eve & Day, Juneteenth, and International Women's Day (to name a few)

• Unlimited opportunity to work from home or in a fully remote work setting, we also have offices nationwide for a full time or hybrid work model

• Fully covered medical, dental & vision coverage for you and your family; family planning assistance; 16 weeks fully paid parental leave for both parents

• 401(k) company contribution; monthly wifi stipend; work from home stipend; pet insurance; Talkspace and Headspace memberships, and more!



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Location

We're located in the heart of LoDo on Blake Street; walking distance from Coors Field and Union Station.

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